A new
dawn is fast
approaching
for beauty and
personal care.
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WHAT IS THE TREND
If brands don’t change their approach
now, they won’t exist in the future.
Beauty and personal care (BPC)
businesses must switch to a whole
new paradigm in terms of sustainability
and zero waste. Some companies are
already discussing totally circumventing
packaging. This is not just a trend,
it is a movement.
WHAT YOU SHOULD
DO ABOUT IT
Gaining the frst-mover advantage
is key. The companies that put current
profts ahead of investment in zero-
waste solutons will lose out in the
long term. Indie brands already have an
edge, as they have built their business
practces around ethics. High-proft BPC
brands that aren’t investng in this area
are already condemning themselves.
HOW YOU CAN LEAD
THE MOVEMENT
Being sustainable doesn’t mean
compromising on quality or luxury.
Innovate and be clever with upcycling
concepts, reflls, and product-life
extensions. Be transparent to create a
better relationship with consumers and
provide them with the guidance and
education to make changes.
Why you
must act
now.
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YOUR CUSTOMERS
DEMAND ACTION
This is not just a trend; it’s a
movement towards a ground-shaking
new archetype for the industry.
Some BPC companies are already
discussing completely removing
packaging from the equation. If
brands don’t change their approach
now, they will become insignifcant.
The frst-mover advantage is key to
achieving success and brands that
place current profts ahead of making
the necessary investment in zero-
waste will not be around in the future.
Native brands already have the upper
hand as they have built their business
practices around ethics. Larger
brands, who are moving as slow as oil
tankers, must think about becoming
speedboats to catch up with smaller,
more nimble competitors.
Your customers are paying a lot
more attention to their impact on
the planet and climate change calls
are more drastic than ever before.
A bigger-picture focus is needed
throughout the beauty and personal
care industry supply chain for a true
zero-waste mentality.
What is
the trend。