大数据· 全洞察
×
目
录
PART ONE
PART THREE
PART TWO
时尚消费市场发展背景
2017 网络时尚消费趋势
推动力：年轻的时尚消费者们
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93大数据· 全洞察
×
一
、
时尚消费市场发展背景
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93大数据· 全洞察
×时尚产业体量庞大，2016全球消费相当于第七大GDP经济体量，行业成熟度较高
在日趋多变的政治经济环境冲击下，全年整体增速有所放缓，但部分新兴地区国家仍然保持了较好的增长势头
数据来源：麦肯锡《The State of Fashion》
全球时尚消费市场巨大，但增速放缓，外部压力增大
2016 全球时尚消费总额（美元）
相当于全球第七大GDP
经济体量
2016 全球时尚消费额增速
相对之前每年5.5%的
增速有所下降
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93大数据· 全洞察
×中国正是新兴时尚消费市场的一个重要代表，连续几年保持了较高的增长率，市场规模仅次于美国
数据来源：麦肯锡《The State of Fashion》，气泡大小代表市场规模
中国市场仍然保持了较好的增长态势
141062-2
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20-2
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均
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09.54.57.520.511.52.533.5455.5688.5976.5%
2015-2016 增长率
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