Introduction
IEEE GlobalSpec is pleased to bring you this selection of marketing articles created exclusively
for B2B sales and marketing professionals in the industrial sector. In addition to some of our
most popular articles, we have also included two never-before-published columns.
The following pages deliver valuable and timely news, research, analysis and
insights on a variety of relevant topics that can help you build your brand and your
business. We’ve divided this booklet into four distinct sections for easy reference:
Digital Marketing Strategy
Email Marketing Strategy
Content Marketing Strategy
Social Media Strategy
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Contents
Digital Marketing Strategy
Quick Tips to Integrate Your Print and Digital Advertising ...........3
Digital Media is Essential to the Engineer’s Work Process 5
How to Cut Through the Digital Marketing Clutter ...7
Email Marketing Strategy
Where to Catch Engineers In Their Inboxes ..10
Three Tips for More Efective E-Newsletter Marketing .......12
Is Email Dead .14
Content Marketing Strategy
Eight Ways to Transform Your Technical Content .....17
Native Advertising: How to Do It Right .19
Three Ways to Connect with Content ....21
Does Good Content = New Business ....23
Social Media Strategy
Video and the Industrial Marketing Star ...........26
Social Media Can Give a Boost to Content Marketing .........28
How to Navigate the Ever Changing World of Social Media .........30
Digital
Marketing
Quick Tips to Integrate Your Print and Digital Advertising
Digital Media is Essential to the Engineer’s Work Process
How to Cut Through the Digital Marketing Clutter。