内蒙古工业大学硕士学位论文
内蒙古工业大学硕士学位论文
I
摘要
本文旨在构建一种新的战略管理模型理论—— 情境战略管理模型。该战略管理
模型的本质是：在主流的“市场结构学派”和“资源基础观学派”两个“客观维度分
析”的基础上，增加企业家“主观信念维度”的分析，强调在不确定条件下企业家理
念驱动的战略管理。研究这一课题的原因是：目前建立在新古典经济学基础之上的战
略管理理论存在两个致命缺陷，一是忽略了企业家的理念在不确定条件下战略制定过
程中至关重要的作用；二是低估了环境的不确定性，战略制定中没有包含企业家对环
境的不确定性认知和应对理念。为了克服这两个缺陷，就需要研究如下问题：1)战略
管理的理论基础应该是什么？2)企业家在战略制定过程中对不确定性的信念和应对
理念存在几种基本范畴？3）什么样的实施框架能够将企业家的信念与理念和企业的
内外部环境分析匹配起来进行有效的战略选择？对这三个问题的回答构成了本文的
核心研究内容，本文采用的基本研究方法为案例分析方法
本文的主要贡献为：1）将战略管理的理论基础建立在新古典经济学派、奥地利
经济学派和行为经济学派的合理内核之上，对传统战略管理的理论基础进行了修正；
2）建立了一个以企业内外环境分析为基础的企业家战略态度驱动的情境战略模型，
该模型包括三个维度：内部资源、外部环境和企业家战略态度，每个维度又可以标度
三个层次，以包含企业所面临的企业的各种内外环境状况和企业家应对不确定性的战
略态度。企业家战略态度的“主观维度”与传统竞争战略的“客观维度”的匹配可以
形成多个情境（情境模块）；3）提出了27种基本情境战略。将企业家的战略态度划
分为：塑造未来型、适应未来型和保存实力型，每一种战略态度与企业的内外环境分
析相匹配可以形成27种基本情境战略，这27种情境战略为不确定条件下的战略管理
提供了分析模型；4）通过多个经典案例验证了所提出的情境战略模型的有效性
关键词：情境战略；企业家战略态度；战略匹配模型
内蒙古工业大学硕士学位论文
II
Abstract
This paper aims to build a new strategic management model - contextual strategic
management model. The essence of this strategic management model is to increase the
analysis of entrepreneurs' “subjective belief dimension” on the basis of two “objective
dimension analysis” of the mainstream “market structure schools” and “resource-based
schools of thought”, emphasizing the conditions of uncertainty. Under the entrepreneurial
philosophy driven strategic management. The reason for studying this topic is that there are
two fatal flaws in the current strategic management theory based on neo-classical economics.
First, it ignores the crucial role of the entrepreneur’s concept in the process of strategy
formulation under uncertain conditions. Second, the environmental uncertainty is
underestimated. The strategy formulation does not include the entrepreneur’s perception of
the environment’s uncertainty and the concept of coping. In order to overcome these two
defects, the following questions need to be studied: 1) What should be the theoretical basis
of strategic management 2) Are there several basic categories of entrepreneurs' beliefs and
coping strategies for uncertainty in the process of strategy formulation 3) What kind of
implementation framework can match the entrepreneur's beliefs and ideas with the internal
and external environmental analysis of the company to make effective strategic choices The
answers to these three questions constitute the core research content of this paper. The basic
research method used in this paper is the case analysis method.
The main contributions of this article are: 1) The theoretical basis of strategic
management is based on the rational kernel of the neoclassical school, the Austrian school
of economics and the behavioral school of economics, and the theoretical basis of traditional
strategic management has been revised; 2) A Based on the internal and external environment
analysis of the enterprise, the strategic attitude model driven by the strategic attitude of the
entrepreneur includes three dimensions: internal resources, external environment, and
entrepreneurial strategic attitude. Each dimension can be scaled to three levels to include the
enterprise. The various internal and external environmental conditions faced by the
enterprise and the strategic attitude of entrepreneurs to deal with uncertainty. The match
between the subjective dimension of entrepreneurial strategic attitude and the objective
dimension of traditional competitive strategy can form multiple context (contextual
modules); 3) 27 basic context strategies are proposed. The entrepreneur’s strategic attitude
is divided into: shaping the future type, adapting to the future type and preserving the
strength type. Each strategic attitude can be matched with the analysis of the internal and
内蒙古工业大学硕士学位论文
III
external environment of the company to form 27 basic context strategies. The 27 kinds of
context strategies are uncertain. The strategic management under the conditions provides an
analysis model; 4) The effectiveness of the proposed contextual strategy model is verified
through a number of classic cases.
Key words: Contextual strategy; Entrepreneurial attitude; Strategic matching model。