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摘要
改革开放以来，信息技术得到了快速发展，已逐渐成为现代社会的一个新兴
产业。近几年，在党中央、国务院严格部署下，信息产业得到了平稳发展。与此
同时，随着社会健全并完善产业结构的浪潮不断升级，信息产业的快速发展在促
进市场经济转型方面发挥着重要作用。随着国家政策的支持、市场准入门槛的降
低，涌现出越来越多的企业进入市场，但由于信息产业创新力度的不断加大，加
快了信息技术的更新速度和市场淘汰率，加剧了竞争程度。面对这一严峻的市场
环境，从事信息技术的企业只有科学、合理利用管理理论知识，优化企业战略，
才能在激烈的市场竞争中立于不败之地
本文以企业战略管理理论为基础，分析和研究了伊泰信息技术有限公司的企
业发展战略和实施举措。具体来讲，本文采用PEST 分析法和波特五力模型对公
司所处的宏观环境和行业环境以及内部资源条件进行了分析，得出了公司面临的
发展机遇、威胁和自身的优势、劣势。在此基础上，利用 SWOT 矩阵分析方法，
明确了企业的战略方向，并提出与企业自身条件相匹配的发展战略重点。为保障
发展战略与重点得到有效实施，本文提出了比较详尽的战略实施方案，内容涵盖：
完善人力资源保障体系；加强内部管理、理顺机制；优化企业内部组织框架，重
点突出职能部门的作用；根据企业特点，提升企业影响力；完善市场营销体系，
提高服务意识等；文章的结论部分梳理和总结了全文，可为与之相应的信息技术
企业提供成果和经验借鉴
本文的重点在于研究中小型信息技术企业，在面对入市门槛低、竞争激烈、
产品同质化的条件下，如何审时度势，利用企业战略管理的理论与企业自身条件
和市场相结合的方法，制定和调整企业的发展战略，提高企业核心竞争力，不断
稳步前进、实现可持续发展
关键词：信息技术，发展战略，中小型企业，伊泰信息技术有限公司
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Abstract
Since the reform and opening up, information technology has developed rapidly
and has become a new industrial sector in the modern society. In recent years, under the
strict deployment of the CPC Central Committee and the State Council, the information
industry has been developed steadily. In addition, with the continuous upgrading of
perfect industrial structure, the development of information technology plays an
important role in promoting the transformation of market economy. With the support of
the national policy and the reduction of the threshold of market access, more and more
enterprises have emerged. But because the strength of industrial innovation is increasing,
the speed of information technology renewal and the elimination rate of the market have
been accelerated, and the degree of competition has been aggravated. Faced to this
severe market environment, the information enterprises can only be invincible in the
fierce market competition only by scientific and rational use of management methods
and optimizing the strategic policy of the enterprises.
The theory of enterprise strategic management is the theoretical basis of this article.
It analyzes and studies the development strategy and strategic implementation plan of
Yitai Information Technology Co., Ltd. In particular, the PEST analysis and Potter five
force analysis model are used in this paper to analyze the macro environment,
the industry environment and the internal and external resources of this company. It
arrived the opportunity of development, threats and its own advantages and
disadvantages which this company facing. On this basis, using the SWOT matrix
analysis method, the strategic direction of the enterprise is clarified. And this article
presents the key development strategies which match this company’s own conditions.
In order to safeguard the development strategy and its key point been well implemented,
a thorough strategic implementation scheme is came out in this article. The content
covers the improvement of the human resources guarantee system, the strengthening of
internal management and rationalization mechanism, and the optimization of the
internal enterprise. Organizational framework, focusing on the role of the functional
departments; according to the characteristics of the enterprise to enhance the influence
of the enterprise; improve the marketing system, improve the awareness of service; the
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conclusion part of the article and summarize the full text, can provide the relevant
information technology enterprises with the results and experience for reference.
The focus of this paper is to study small and medium-sized information technology
enterprises, in the face of low entry barriers, fierce competition and product
homogeneity, how to assess the situation by Using the theory of enterprise strategic
management, the combination of the enterprise's own conditions and the market, the
formulation and adjustment of the enterprise's development strategy, to improve the
core competitiveness of enterprises, advance steadily and finally achieve sustainable
development.
Key words:information technology,development strategy,small and medium enterprises,
Yitai Information Technology Co., Ltd.。