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Strada_美国学生接受高等教育原因(英文)2018.1_20页

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文本描述
Copyright Standards
This document contains proprietary research, copyrighted and trademarked materials of Gallup, Inc. Accordingly,
international and domestic laws and penalties guaranteeing patent, copyright, trademark and trade secret
protection safeguard the ideas, concepts and recommendations related within this document.
The materials contained in this document and/or the document itself may be downloaded and/or copied provided
that all copies retain the copyright, trademark and any other proprietary notices contained on the materials and/or
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Any reference whatsoever to this document, in whole or in part, on any web page must provide a link back to the
original document in its entirety. Except as expressly provided herein, the transmission of this material shall not
be construed to grant a license of any type under any patents, copyright or trademarks owned or controlled by
Gallup, Inc.
Gallup is a trademark of Gallup, Inc. All rights reserved. All other trademarks and copyrights are property of their
respective owners.
Copyright2018 Gallup, Inc. All rights reserved.1
Why Higher Ed
Higher education is under attack. From policymakers and parents to students
themselves, challenges to higher education’s value, purpose and return on
investment are on the rise.
Yet, Americans continue to pursue postsecondary education in increasing numbers as more and more jobs require advanced
credentials. While much has been studied and written about the factors motivating students to pursue postsecondary education,
it is important to examine the fundamental question, “Why higher ed” Together, Strada Education Network and Gallup are doing
just that as we assemble the nation’s largest database of insights on higher education, with the ultimate goal of elevating the
voice of consumers to improve college-to-career outcomes.
This report features consumers’ answers in their own words. The 62% of U.S. adults aged 18 to 65 who have ever enrolled in
higher education gave us their main reasons for doing so. From the UCLA Higher Education Research Institute’s CIRP Freshman
Survey, we already know that among freshmen entering four-year colleges and universities, getting a better job is a critical factor.
However, this is only one of many postsecondary pathways.
Are the motivating factors different for those who choose vocational, technical, two-year or postgraduate credentials How do
the motivations of our growing nontraditional or post-traditional learner population compare with traditional learners Are there
differences between people who complete their pathways and those who start but don’t fnish
By better understanding why education consumers choose the pathways they do, perhaps we can help more students
complete their postsecondary education with purpose and successfully launch their careers. Starting with why is a foundation
for innovation and disruption across most industries — as is listening to consumers. So, we start our 2018 consumer insights
agenda with this question. Ideally, with better information, we can more effectively meet the needs of our students and support
them through a transformative learning experience.
Key Findings
Copyright2018 Gallup, Inc. All rights reserved.2
Why Higher Ed Top Reasons U.S. Consumers Choose Their Educational Pathways
The Strada-Gallup Education Consumer Survey is a nationally representative survey asking 350 U.S. adults daily about their
educational experiences and perceptions. Since June 2016, we have interviewed almost 200,000 adults from more than
3,000 postsecondary institutions.
To discover the motivations of students from all walks of life, we asked over 86,000 education consumers between January
and December 2017 to tell us in their own words why they chose their postsecondary pathway and school. With experiences
at over 3,000 postsecondary institutions, they provided responses to these two questions:
What was the MAIN reason you decided to pursue your highest level of education
What was the MAIN reason you decided to enroll in the school or college where you completed
your highest level of education
From their verbatim responses, the research team identifed themes and coded the self-reported consumer motivations.
Below
are some of the key fndings
:Work outcomes are the main reason most people choose higher
education, more than double the percentage representing the next
mostprevalent motivation.
Fifty-eight percent of education consumers say getting a good job is their primary motivation, compared
with23% who report a general motivation to learn more and gain knowledge without linking it to work or
careeraspirations.Work outcomes are the primary motivation across all higher education
pathways, not just four-year colleges and universities.
Fully 72% of those with postgraduate educational experiences say getting a good job is their top motivation,
as do 60% of those on a technical or vocational educational pathway. Four-year degree holders (55%),
two-year degree holders (53%) and noncompleting students (50%) are also most likely to identify work and
careermotivations.。