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华为_NB_IoT商用用例白皮书(英文版)2018.7_17页

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文本描述
B2BB (Big Business)
Internet shared bicycle
Smart white goods
Smart logistics
B2SB (Small Business)
Connected cow or sheep
Smoke detector
Smart lock
B2G (Government)
Smart gas metering
Smart water metering
Smart street lighting
Smart electricity metering
Smart parking
B2C (Consumer)
Smart tracking
P4
P10
P16
P26
2. OFO
Founded in 2014, ofo is the world’s first bicycle-sharing platform. ofo first began
its shared bicycle business in Peking University, then extended its service from
campus to urban areas. Now it has 200 million users, its business covers 180 cities
in 17 countries, including: China, Singapore, UK (London, Oxford, Cambridge),
US (Seattle, Washington, Worcester), Kazakhstan (Astana), Malaysia (Malacca),
Thailand (Bangkok, Phuket), Austria (Vienna), Japan (Tokyo, Osaka), Russia
(Moscow), the Czech Republic (Prague), Italy (Milan), the Netherlands (Groningen,
Rotterdam), Australia (Adelaide), Spain (Madrid), Portugal (Lisbon), Israel (Tel
Aviv).
1. MOBIKE
Mobike, founded and owned by Beijing Mobike Technology Co., Ltd., is a fully
station-less bicycle-sharing system headquartered in Beijing, China. It is the world's
largest bicycle operator, and in December 2016, made Shanghai the world's
largest bike-share city.
In June 2017, Mobike raised $600 million in Series E funding led by Tencent,
bringing the firm's fund raising in 2017 alone to nearly US$1 billion. In the same
month, the company was valued at US$3 billion.
Currently Mobike operates in over 160 cities in China and in 6 markets outside
of China, which include but are not limited to Beijing, Shanghai, Guangzhou,
Shenzhen, Chengdu, Ningbo, Xiamen, Foshan, Zhuhai, Changsha, Hefei, Shantou,
Haikou, Deyang, Nanning, Guiyang, Xi'an, Wenzhou, Wuhan and Singapore, UK,
Italy, Japan, Malaysia, USA.
PROPOSED PARTNER LIST:Shared bicycle is very popular today. With NB-IoT embedded, you can easily use your
phone to find an available bike nearby, pick it up, get where you're going, and leave
it there for the next person. No docking stations, no walking the rest of the way.
By using shared bicycle, people don't have to take car for short distance trips. It helps
reduce the carbon emission, reduce the traffic, and save gasoline.
NB-IoT is used to provide connectivity between the bike lock and the application
server, so that the lock can synchronize with the server various information such as
the lock states, the bike’s geography location and the password.
Compared to GSM technology which was the previous technology used for shared
bicycle, NB-IoT has outstanding performance advantages in terms of coverage,
capacity and power consumption. With NB-IoT, one battery can keep a bicycle
connected for 2-3 years and there is no need for any external power supply facilities.
Internet shared bicycle
SOLUTION INTRODUCTION:
BUSINESS MODEL:
The business model for share bicycle is very simple. The mobile operator provides SIM
cards to the service provider. The service provider pays the mobile operator for the
NB-IoT connectivity, and offers ride services to consumers. Consumers pay the service
provider for each ride.
Shared bicycle business model is easy to replicate, however it is suggested that
mobile operator can help the bike sharing service provider to contact local
government / public authorities to get their support.
545
B2BB - Internet shared bicycleB2BB - Internet shared bicycle
1. HAIER
Founded in 1984, the Haier Group is today the world’s leading brand of major
household appliances and is now transforming from a traditional manufacturer
to an open entrepreneurship platform. In the era of the Internet and post
e-commerce, Haier will extend its ecosystem to social networks and community
economies while enhancing the user value of Haier products and services and
instilling integrity as a core competence throughout the Group. Haier aims to
become a global leader in the era of the Internet of Things.
2. MIDEA
Midea Group is a Chinese electrical appliance manufacturer, headquartered
in Guangdong. the firm employs approximately 100,000 people in China and
overseas across 21 manufacturing plants and 260 logistics centers across 200
countries. It has been listed on the Fortune Global 500 since July 2016. Midea
produces wide ranges of lighting, water appliances, floor care, small kitchen
appliances, laundry, large cooking appliances, and refrigeration appliances. It also
has a long history in producing home and commercial solutions in air conditioning
and heating (HVAC). 7 billion euros.
PROPOSED PARTNER LIST:
The existing smart white goods use Wi-Fi and suffer from many drawbacks such as
complex configurations, limited coverage, and poor mobility. The locations and status
of white goods from factories to households cannot be monitored and unauthorized
transshipment cannot be detected. Due to limited coverage of Wi-Fi, frequently
disconnected white goods lead to low network access rate. Statistics show that the
online availability of smart white goods drops to less than 5% after three years. Such
situation negatively impacts the benefits of smart white goods.
The NB-IoT-based Smart White Goods Solution is available upon network access
and does not require configurations, bringing high online availability of equipped
household appliances. Featuring inherent high mobility, the solution can prevent
unauthorized cross-regional transshipment. Therefore, sellers cannot earn profits by
setting different prices in different regions and bring economic losses to household
appliance vendors.
The solution offers wide indoor coverage and high online availability to household
appliances. It can remotely monitor the usage and status of white goods and help
vendors offer predictive maintenance.
The solution can utilize the usage data of white goods for Big Data analysis, provide
household appliance vendors with value-added services, and allow to explore new
business opportunities.
The business model is traditional B2B2C. The mobile operators provide SIM cards to
white goods providers, and white goods manufacturers produce the smart white
goods and sell them to the end customers.
The white goods providers pay the first 3 years of communication data traffic fees to
the operators when they sell these products. Three years later if the end customers
still want to use the NB-IoT connectivity service then they can easily pay the data
traffic fees via a smartphone application.
Smart white goods
SOLUTION INTRODUCTION:
BUSINESS MODEL:
767
B2BB - Smart white goodsB2BB - Smart white goods。