Mintel’s 2018 Global Food & Drink Trends are the resultof collaboration between 60 of Mintel’s expert analystsin more than a dozen countries around the world. Theseglobal conversations have led to the identifcation offve key trends that refect overarching 2018 consumerthemes including trust, self-care, stress, individuality, andsustainability. Each of the trends has been chosen becauseit will have an impact on consumers, manufacturers, andretailers across Europe, the Middle East, Africa, AsiaPacifc, and the Americas in 2018. The concepts are current but also incorporate elementsthat are evolutions of Mintel’s 2016 and 2017 Global Food & Drink Trend predictions, which continue to besignifcant infuences in many categories and countries. To showcase the relevance of the fve future-looking trends,our analyst insights have been supported by evidencegathered from Mintel’s proprietary consumer research,innovative developments observed by Mintel’s expert teamof trend spotters, and international food and drink productscollected in Mintel Global New Products Database (GNPD).We look forward to engaging in meaningful conversationsto help you explore the potential these trends present foryour business.Best wishes for the year ahead.Jenny ZeglerGlobal Food & Drink AnalystEDITOR’S NOTECONTENTS 2Full Disclosure 9Self-Fulflling Practices 18New Sensations 26Preferential Treatment 33Science Fare 32FULLDISCLOSUREIn our new post-truth reality,consumers require completeand total transparency fromfood and drink companies. What’sHappeningin 2018 Many consumers around theworld lack trust in regulatorysystems, manufacturers,and even their fellowhumans. This compoundsa pre-existing warinessabout food and drinkbecause of product recalls,scandals, and suspicionabout large companies. Theconvergence of skepticismextends and enhances theexisting consumer interest in the origins of food anddrink that has been present(in some markets) for thepast decade. scandals, and suspicionabout large companies. Theconvergence of skepticismextends and enhances theexisting consumer interest in the origins of food anddrink that has been present(in some markets) for the French milk brand C’est qui lepatron! (which translates to“Who’s the boss!”) surveyed6,850 consumers online abouthalf a dozen criteria from farmgate price to packaging in orderto develop its product.3FULL FULL FULL FULLDISCLOSURE DISCLOSUREDISCLOSUREDISCLOSURE DISCLOSUREDISCLOSUREDISCLOSUREDISCLOSURE DISCLOSUREDISCLOSURE54 The need for reassuranceabout the safety andtrustworthiness of food anddrink has led to increaseduse of natural, as well asethical and environmental,claims in global food anddrink launches. According toMintel Global New ProductsDatabase (GNPD), naturalproduct claims (which includeno additives/preservatives,organic and GMO-free)appeared on 29% of globalfood and drink launchesfrom September 2016 toAugust 2017, which is anincrease from 17% of globalfood and drink launches thatused natural claims fromSeptember 2006 to August2007. Similarly, ethical andenvironmental claims, suchas environmentally friendlypackaging as well as animaland human welfare claims,have risen to 22% of globalfood and drink introductionsbetween September 2016and August 2017 from just1% in the same period from2006-07.Betterwith Honest ice creams are claimed to be the frst farm-fresh traceable premium ice creams in Canada. Widespread distrust has increasedthe need for food and drinkmanufacturers to be forthcomingabout their ingredients, productionprocesses, and supply chains. As shown by the growthin natural, ethical, andenvironmental claims,widespread distrust hasincreased the need for foodand drink manufacturers tobe forthcoming about theiringredients, productionprocesses, and supplychains. This places pressureon manufacturers to offerthorough and honestdisclosures about how,where, when, and by whomfood and drink is grown,harvested, made, and/ or sold. Food and drinktransparency can takemany different directions,but the various claimsserve a singular purpose: tohelp consumers feel moreconfdent about the safetyand purity of the food anddrink that they purchase. Namyang Agiggoya Mom's Cooking baby food from South Korea issaid to be scientifcally designed by the company's baby expert andmade with selected ingredients, such as Korean rice or beef andpesticide-free vegetables. 。。。。。。