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华北水利水电大学专业硕士学位论文
“互联网+”背景下HH医院组织变革研究
Research on the Hospital
Organizational Change in the ear of “internet plus”:
a case study based on HH hospital
研究生姓名： 郭文静
指导教师：黄伟副教授 周军杰副教授
专业名称：工商管理(MBA)
所在 学 院：管理与经济学院
2018 年 6
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摘要
I
“互联网+”背景下HH医院组织变革研究
摘 要
“互联网+”战略的提出，引发了互联网与不同行业的融合。互联网等信息技术的
快速发展与普及，使得信息在组织间或组织内的传递更加迅速。如何积极开展组织变革，
来应对“互联网+”战略带来的机遇与挑战，成为了各类组织面临的共同问题。作为我
国医疗行业的中流砥柱，公立医院有别于传统企业的特殊部门。如何应对“互联网+”带
来的影响，成为了公立医院面临的问题
本文重点关注“互联网+”背景下的公立医院组织变革。通过梳理组织变革等相关
理论，在结合公立医院组织变革等相关研究的基础上，本文将医院的组织变革细分为四
个方面，即组织结构变革、组织人员变革、组织业务变革和组织文化变革。然后以HH医
院为研究对象，基于访谈的一手资料及文献等二手资料，对HH医院组织结构、人员结
构、业务流程及组织文化等方面存在的问题进行了分析。认为“互联网+”背景下，公
立医院应该实施组织结构的扁平化和矩阵化，并成立网络信息部；引导医务人员积极学
习互联网思维，定期组织员工进行培训；打造网上诊疗系统、协同办公系统等，构建患
者端、医生端，以及相应的云平台；制定符合医院实际的组织文化，并积极引导员工自
觉学习。通过对HH医院案例研究，系统梳理了“互联网+”背景下公立医院存在的问
题及可能的变革建议，希望能为其他公立医院的组织变革提供有益的参考
关键词：互联网+；公立医院；组织变革
华北水利水电大学硕士学位论文
II
Research on the Hospital
Organizational Change in the ear of “internet plus”: a case study based
on HH hospital
ABSTRACT
The introduction of the concept of “Internet +” sparks a convergence between the Internet
and different industries. With the continuous development and popularization of information
technology, the information travels faster in organizations or within organizations. How to
actively carry out organizational change to cope with the opportunities and challenges brought
by the Internet + strategy has become a common problem faced by various organizations. As
the mainstay of China's medical industry, public hospitals are different from the special
departments of traditional enterprises. How to deal with the impact of Internet + has become
a problem faced by public hospitals.
This paper focuses on the reform of public hospitals in the context of Internet +. By
combing the relevant theories of organizational change and the study of organizational change
in public hospitals, this thesis divides the organizational change of the hospital into four aspects:
organizational structure change, organizational personnel change, organizational business
change and organizational culture change. Based on interviews of firsthand material and
second-hand data, taking HH hospital as the research object to analyzes the above four aspects.
Under the background of Internet +, public hospitals should implement the flattening and
matriculation of organizational structure, and establish network information department. They
should guide staffs to actively study Internet thinking and organize regular staff training. Then
they should build the online diagnosis and treatment system and the collaborative office system
and the patient, the doctor, and the corresponding cloud platform. At last, they should formulate
the actual organizational culture of the hospital, and actively guide employees to study
consciously. Through the case study of HH hospital, the problems existing in public hospitals
and possible change suggestions are systematically sorted out, and the author hope that the
conclusion can provide useful reference for the organizational change of other public hospitals.
KEYWORDS: Internet +; Medical; Organizational change。。。。。。