1. INTRODUCTION // 3 2. METHODOLOGY // 4 3. SMART SPEAKER OWNERSHIP // 6 4. SMART SPEAKER USE CASES // 16 5. VOICE COMMERCE // 19 6. VOICE APP DISCOVERY // 23 7. NON-OWNERS SPEAK OUT // 26 8. CONCLUSION // 28 Table of ContentsAbout Voicebot Voicebot produces the leading online publicaton,newsleter and podcast focused on the voice and AIindustries. Thousands of entrepreneurs, developers,investors, analysts and other industry leaders look toVoicebot each week for the latest news, data, analysisand insights defning the trajectory of the next greatcomputng platorm. At Voicebot, we give voice to arevoluton. Sponsors GIVING VOICE TO A REVOLUTION Smart speakers were the number one gif during the 2017 holiday season. Sixteen percent of oursurvey partcipants reported either giving a smart speaker as a gif or receiving one as a present.However, product momentum started much earlier.Amazon is the largest ecommerce retailer in the U.S. and its Amazon Echo smart speaker was thenumber one selling product on its online store in both 2016 and 2017. CEO Jef Bezos claimedbefore the 2017 holiday shopping season that the company had already sold tens of millions ofAlexa-enabled products. Google revealed in January that more than one Google Home productswere sold every second between October and December 2017. That is at least 7.6 million unitsfor a single vendor that commanded no more than one third of the market in 2017.What is clear is that smart speakers are popular and unit sales are consistently exceeding analystprojectons. In additon, the devices are introducing consumers to voice interacton in the homeand carrying that expectaton over to smartphones and a variety of use cases, including shopping.Welcome to the new voice-frst world.18.8% of American Adults Have Access to Smart Speakers Today The VoicebotSmart SpeakerConsumer Adoption Reportfound that 18.8% of U.S.adults have access tosmart speakers today.That is up from less than1% of the population justtwo years ago.SMART SPEAKER CONSUMER ADOPTION REPORT PAGE 3 VOICEBOT.AI - All Rights Reserved 2018 Analysts at Actvate have a chart that showsconsumer adopton of smart speakers as faster thansmartphones. That all depends on what you classifyas a smartphone, but there is clear evidence thatthe smart speaker adopton rate has exceeded everyanalyst forecast. So far in this market, forecasts onlyget revised upwards. Mary Meeker of KPCB saw thisearlier than most:“In the computing industry, infection points aretypically only obvious with hindsight. So ask thequestion – iPhone sales may have peaked in 2015per most analyst estimates that are out there whileAmazon Echo sales are just beginning to take off.Food for thought.” Since Meeker’s presentaton in 2016, total smartspeaker sales have grown about ffeen fold. Thatwas less than two years ago. The brains behind smartspeakers have also refused to be contained withinaudio devices. You can now fnd voice assistant accessin televisions, household appliances, lamps, smokedetectors and hundreds of millions of smart phones.The Voicebot Smart Speaker Consumer AdoptonReport found that 18.8% of U.S. adults have access tosmart speakers today. That is up from less than 1% ofthe populaton just two years ago.It’s clear that smart speakers and the voice assistantsthat power them now mater. Smart speakers haveundeniable consumer reach and Voicebot set outwith PullString and RAIN Agency to fnd out how theyare being used today and by whom. There are fvecategories of fndings in the atached report. Smart Speaker OwnershipUse CasesVoice CommerceVoice App DiscoveryWhat Non-owners Have to SayMethodology The survey was conducted online inJanuary 2018 and was completedby 1,057 U.S. adults age 18 orolder. Because we only reachedonline adults which represent 88.5%of the populaton, the overall deviceownership numbers are adjusteddownward to provide an aggregateownership level. Other fndings arerelatve to smart speaker ownersand do not require adjustment.Rapid Adoption That Consistently Exceeds Forecasts SMART SPEAKER CONSUMER ADOPTION REPORT PAGE 4 VOICEBOT.AI - All Rights Reserved 2018 We hope you fnd the data informatve and encourageyou to read Voicebot.ai throughout the year to trackupdates to market adopton fgures and stay informedabout other studies tracking the trajectory of voiceand AI technologies.。。。。。。