数据源：群邑中国《今年，明年2018》Data Source: GroupM “This Year, Next Year 2018”广告主在每个消费者身上的平均花费在2018预计为 – Average advertising spend on each consumer in 2018 would be￥424A￥4C￥42B广告投放是否拉动了品牌短期销售？Does media investment contribute to short-termsales广告投放是否帮助品牌找到新购物者，促进品牌长 期发展？Does media investment help find new shoppers toensure long-term development 同一购物者 Same Shopper 购物者过去的购买行 为，以及曝光后是否影 响购买行为？Historical purchase behaviorallows us to identify changesin behavior购物者从哪里看到广 告？什么时间看到？看 了多少次？Which media were the buyersexposed, when and at whatfrequency同源看到广告购买行为影响Ad ExposurePurchase Impact from Single Source 。。。。。。