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EBOOK|THE FUTURE IS NOW: TECHNOLOGIES SHAPING COMMERCE1 CONTENTS What the digital economy offers us : 2 the good and the bad Leveraging data to delight5 The truth on digital transformation7 B2B vendors are preparing for buyers shifting 9 to eCommerce Why artifcial intelligence (AI) will be essential 13 to continued successStay innovative and competitive 18 EBOOK|THE FUTURE IS NOW: TECHNOLOGIES SHAPING COMMERCE2 What the digital economy offers us: the good and the bad B2B enterprises are becoming increasingly comfortable in adoptingtechnology; but are they prioritizing the right ones The digital economy has created conveniences many of us couldn’t imagine two years ago,let alone fve years ago. Have a problem You can probably fnd something on Amazon that’llfx it within 30 seconds, order it with one-click, and have it arrive within hours. You don’t evenhave to reach for the remote for Netfix to queue up another program you’ll like after you’veexhausted your latest series whilst waiting for your problem-solver product. With B2B following on the heels of refned B2C experiences, the B2B customer has a lotto look forward to. We know that data and transparency have helped to improve B2Cexperiences en masse. Smart B2B organizations are following the B2C lead to strategicallyutilize their piles of data to better understand, predict, and serve their customers’ needs. The smartest organizations are transforming their organizations for continuous learningthrough the integration of artifcial intelligence. We understand that the digital transformation journey is unclear and uncertain. Often,for many enterprises, it can appear to be a journey that begins with teams headed out inopposing directions as they wrestle to determine the platforms that will stand the test ofEBOOK|THE FUTURE IS NOW: TECHNOLOGIES SHAPING COMMERCE3 time, adoption, and championship. Alliances may form based upon willingness to manageyet another userID and password. Even when implementation is complete and you’ve metadoption requirements, is there anyone left who remembers the comparable value fromwhich to derive your ROI calculation We did this study to better understand where B2B enterprise vendors were in their digitaltransformation journey. We wanted to understand their levels of confdence in technologyadoption, where they were stressing with eCommerce, and how they expect AI will makethem even better vendors in the future. An international study, conducted by Hanover Research on behalf of PROS, examined theexpectations and digital initiatives of more than 700 decision-makers at B2B companies.Respondents represented a number of industries, including process manufacturing, medical,automotive and industrial manufacturing, B2B services, and distribution. This eBook highlights key fndings from the study, showing how companies can stay currentwith their approach to commerce and ready themselves for the future. We’ll share key tips onhow companies can capitalize on the digital economy by providing personalized, frictionlessexperiences for their customers. 58 % 58 percent of companies havestarted their digitalstrategy journey 41 % 41 percent said adigital transformationis currently planned 7/10 At least seven in ten thinkthat each element of digitalstrategy is either very orextremely important 。。。。。。