国内图书分类号：F830.4 学校代码：10213
国际图书分类号：336.717密级：公开
工商管理硕士学位论文
CZ银行投资银行业务发展策略研究
硕士研究生 ： 张代影
导师 ： 郭海凤教授
申请学位 ： 工商管理硕士
所 在 单 位 ： 浙商银行股份有限公司
答 辩 日 期 ： 2018年3月
授予学位单位 ： 哈尔滨工业大学
Classified Index: F830.4
U.D.C: 336.717
A Dissertation for the Degree of MBA
RESEARCH ON THE DEVELOPMENT
STRATEGY OF CZ BANK’S INVESTMENT
BANKING
Candidate： Zhang Daiying
Supervisor： Prof.Guo Haifeng
Academic Degree Applied for： Master of Business Administration
Affiliation： CZBANK Co.Ltd
Date of Defence： March, 2018
Degree-Conferring-Institution： Harbin Institute of Technology
哈尔滨工业大学工商管理硕士学位论文
摘要
随着中国市场经济的进一步发展，在经济政策刺激、产业结构调整变化、
国民财富实现增长的环境与背景下，商业银行近十年来呈现快速发展的态势，
与此同时，在利率市场化改革、互联网金融快速崛起的形势下，银行传统授信
业务经营压力骤增，也面临着业绩增速下滑、净息差收窄等问题。伴随着金融
领域的进一步开放，多层次资本市场的发展以及金融需求的多样化，大力发展
投资银行业务，参与多元化经营，提高中间业务收入和利润，对股份制商业银
行的业务转型具有重要意义
本文以CZ银行投资银行业务为研究对象，结合CZ银行投资银行业务的
发展现状，对其存在的业务结构单一、创新能力不足、投行业务模式缺乏稳定
性、资金成本价格高且缺乏定价优势、面临流动性和合规风险等方面的问题进
行了深入分析；并就CZ银行资本实力较弱、优质基础客户群薄弱、投行业务
风控能力有限、运营机制不完善等制约因素和原因进行剖析；采用PEST分析方
法和波特五力竞争模型，对CZ银行发展投资银行业务所处的内外部环境进行
分析，并对CZ银行与其他14家上市商业银行的数据进行竞争力指标的比较分
析；在此基础上对客户培育、产品结构、资金定价、风险防范、运营保障机制
建设等方面提出适合CZ银行投资银行业务的发展对策，包括加强基础客户的
细分和培育、优化产品结构并加强产品创新、推行FTP定价体系、健全风险防
范机制、完善运营保障机制等具体措施，以期为CZ银行及中小股份制商业银
行投资银行业务的发展提供一定的借鉴意义
关键词：CZ银行；投资银行业务；盈利能力
哈尔滨工业大学工商管理硕士学位论文
Abstract
With the further development of China's market economy, commercial banks
are taking on fast developing trend in the last decade under the environment and
background of the stimulus of economic policy, the adjustment of industrial
structure and the growth of national wealth. Meanwhile, under the situation of
market-oriented reforms of interest rates and the rapid rise of Internet finance,
banks are facing problems such as surging operating pressure of traditional banking
credit business, declining performance growth and narrowing net interest margins.
As the further opening of the financial sector, the development of the multilevel
capital market and the diversification of financial demand, joint-stock commercial
banks should vigorously develop the investment banking business, participate in the
diversification and increase intermediary business’s revenue and profit to fulfill the
business transformation.
Based on CZ Bank’s investment banking operations as the research object,
combined with its business development, this paper focuses on analyzing some
problems such as singleness of business structure, insufficiency of innovation，
instability of business model, high cost of capital price and lack of price advantage,
as well as liquidity risks and compliance risks to find out the reasons and restrictive
factors which cause CZ Bank’s weakness of capital strength and high quality
customer base, limitation of risk control ability and imperfection of operation
mechanism. This paper uses PEST model and Porter’s five-forces model to analyze
CZ Bank’s internal and external environment of developing investment bank
business; and makes the comparative analysis of competitiveness indexes between
CZ Bank and other 14 listed commercial banks. On this basis, it puts forward some
countermeasures for the further development of CZ Bank’s investment banking
business in terms of customer cultivation, product structure, capital pricing, risk
prevention and operation guarantee mechanism construction.These countermeasures
include strengthening the subdivision and cultivation of basic customers, optimizing
the product structure, increasing product innovation, implementing the FTP pricing
system, improving the risk prevention mechanism and perfecting the operation
safeguard mechanism. According to the above research, this paper looks forward to
provide some reference for the development of CZ Bank and other small and
medium-sized commercial banks in terms of investment banking business.
Keywords: CZ Bank; Investment banking; Profitability。。。。。。