Executive summary Introduction What’s in this report The mobile halo effect Consumers want better mobile browsing The magic of discovery Solving discovery on mobile Customers can’t fnd what they want Product discovery matters - Exploring large catalogs - Edge cases AI-powered personalization boosts discovery 2.25x Diane von Furstenberg ColourPop Mothercare Conclusion About Qubit Contents 4The growing influence of mobilediscovery on ecommerce revenueExecutive summary The rise of the smartphone has been a liberation forconsumers, allowing access to the full wealth of the webwherever they happen to be. With smartphone penetrationin Europe now more than 70%1 and fast catching up todesktop and laptop computers, retailers are seeing steepincreases in the amount of traffc coming from mobiledevices. However, for most, mobile conversion is still low.In the past, the industry has sought to explain thephenomenon of rising mobile web traffc and stagnantmobile sales by concentrating on the last step in the salesfunnel, placing the blame on the intricacy of checking outon a device designed for broad gestures such as swipingand tapping. Moreover, in light of low conversion rates,some have regarded mobile as an afterthought in theirdigital strategy and investment has lagged accordingly.In this report, we present new insight from an analysisof 1.2Bn customer interactions sampled from Qubit’spersonalization platform. The results show the true impact of mobile across digital channels and identifyinadequacies in product discovery as the real cause of low mobile conversion. 1Connected Consumer Survey 2017, TNS Infratest on behalf of Google。。。。。。