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PTV_2017年Q3电视广告程序化购买调查(英文)2017_8页

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15+ 2 3 4500+ PTV TARGETING SURVEY| Q3 2017METHODOLOGY The Programmatic Television Survey for Q3 2017 contains data from a survey of over 400 UK & US advertising professionals from both agencies and brands. It was conducted online by Adobe during May and June of 2017. Respondents were recruited online and asked a series of questions about their experience with programmatic television..PTV TARGETING SURVEY | Q3 2017Programmatic TV is Mainstream Programmatic TV is already widely used: Nearly 3/4 of media decision makers are already buying TV programmatically, as are 2/3 of agencies, and over 1/2 of brands we talked to.Methodology Between May 30th and June 5th, we talked to more than 400 people in the United States (US) and more than 200 people in the United Kingdom (UK) who are decision-makers for placement of TV or digital media marketing; Glossary PTV: Programmatic Television; First-Party Data: proprietary data owned by the advertiserMEDIA HABITS SURVEY | Q3 2017Programmatic TV is Gaining Share Programmatic TV is gaining share: In the US & UK more people plan to increase their programmatic TV budget more than their overall TV budget.Methodology Between May 30th and June 5th, we talked to more than 400 people in the United States (US) and more than 200 people in the United Kingdom (UK) who are decision-makers for placement of TV or digital media marketing; Glossary PTV: Programmatic Television; First-Party Data: proprietary data owned by the advertiser。。。。。。