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MBA硕士毕业论文_XD中等职业学校发展战略研究

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Hebei University of Science and Technology
Dissertation for the Master Degree
Research on the Development Strategy
Of XD Secondary Vocational School
Classified IndexF272.92Secrecy RatePublicized
UDC005.7University Code10082
Candidate Guo Lei
Supervisor: Prof. Li Rongping
Enterprise Supervisor Associate Prof. Wu Shaowei
Academic Degree Applied forMaster of Business and Administration
Speciality Business and Administration
Employer School of Economics and Management
Date of Oral Examination: Dec, 2017
II
Abstract
With the rapid development of economy, the demand for skilled talents is growing.
The secondary vocational education, as an important part of the vocational education
system, is responsible for cultivating skilled talents and serving local economic
development. However, nowadays, the secondary vocational schools have lots of trouble
in developing. Facing the increasingly fierce competition situation, how can the secondary
vocational school remain invincible and how to develop it in a healthy and lasting way is
an urgent problem to be solved. If the schools want to develop well, they must formulated
the corresponding development strategy which is based on the actual situation of the
school. And under the guidance of the strategy, they can develop rapidly and steadily.
In this paper, XD secondary vocational school was taken as an example to study the
development strategy of secondary vocational schools. Firstly, the theory of strategic
management was reviewed. Then based on the actual situation of XD secondary
vocational school, the external environment was analyzed by PEST macro environment
analysis method and the internal environment was analyzed by value chain analysis, by
which the internal and external environment of the secondary vocational school was
revealed. Secondly, SWOT analysis was used to find out the advantages, disadvantages,
opportunities and threats of school development. Combined with XD secondary vocational
school development environment factors, SWOT strategic analysis matrix was used to
select suitable development strategies. Thirdly, the balanced scorecard method was used to
give an evaluation to the development strategy, through which the influence of the
indicators in the index system on the implementation of the development strategy was
obtained, which provided the basis for implementation and guarantees. Finally, a series of
development measures were proposed to insure the implementation and ultimately the
purpose of sustainable development of the school was achieved.
Key wordsSecondary vocational schoolPEST AnalysisSWOT AnalysisMeasures
Development Strategy。。。。。。