文本描述
Mixed- use Development – Get the Right Development Process to profitable development and operations. 综合物业开发- 运用正确的开发流程达到开发和运营盈利
作者: Kelvin Ng
黄亮生Contents目录
Topic 1:Introduction
第一章:介绍
1.1 Concept of mixed-use development
综合性开发项目的概念
1.2 Four stages in development to operation
开发与营运四阶段
Topic 2:Market Research & Analysis
第二章: 市场调研分析
Topic 3: MASTER PLANNING
第三章: 总体规划
Topic 4 .Design Fundamentals /Importance of good
design briefs
第四章: 良好设计概要的重要性/ 设计基本原则
Case studies – Local and international Projects
案例分析:国内及国际项目
opic 5. Mixed-Use - Brand Synergy
第五章:综合性——品牌组合的协同作用
Topic 6 Q and ATopic 1:Introduction 第一章:介绍
1.1 Concept of mixed-use development
综合性开发项目的概念
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1.1.1What is the concept of mixed-used What decisions have to be made 综合性是一种什么概念?其中牵涉一些什么决策?
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The concept for mixing land uses is linked to three
decisions:
土地综合使用的概念牵涉三方面的决策:
Intensity强化度
Diversity 多样度
Density 密集度
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The intensity is about the broad range of choices within a specific use, e.g. different type of retail – Hypermarket, pedestrian street, shopping mall
强化度是指某种特定功能中的选择范围,例如不同的零售模式 – 大型超市、步行街、购物中心
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Diversity refers to the compatible mix - housing, retail, hotel, offices etc.
多样度是指可相互兼容的功能组合 – 住宅、零售、酒店、写字楼等等
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Density refers to the compactness of the project – horizontal vs. vertical structure
密集度是指项目的建筑密度 – 横向 vs. 纵向结构
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