首页 > 资料专栏 > 标准 > 行业标准 > 其他行标 > GBTA_差旅酒店忠诚度个性化营销报告(英文)2018.10_7页

GBTA_差旅酒店忠诚度个性化营销报告(英文)2018.10_7页

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更新时间:2019/6/27(发布于山东)
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Booking Behavior Copyright2018, All Rights Reserved. On average,business travelersconsiderdifferent hotels beforemaking their decision spent more than 30 minutesshopping for the last hotel theystayed at 51% 3 How Hotels are Booked 33% 12% Company’s TMC or Travel Department 16% Company’s OBT Hotel’s Website 12% Calling or E-mailing the Hotel 27% Online Travel Agency Customization in Booking Business travelers want their search to be prioritized by: is the average comfort level when it comes to theircompany using shared information to provide personalized hotel options while shopping Copyright2018, All Rights Reserved. Favorite Hotel Brands Proximity to Work Engagement Types of Hotels Stayed at in the Past Specific Hotels Stayed at in the Past Hotels That Fit Their Company’s Travel Policy 42% 41% 38% 37% 31% 7 out of 10 Customization in Loyalty Copyright2018, All Rights Reserved. of business travelers say loyalty program benefitsare important in the decision to book a hotel 49% of business travelers prefer rewards they can useduring their business trips, while 43% prefer rewardsthey can use for future business travel 82% 71% of business travelers havea loyalty membership have filled out a customloyalty profile with theirpreferences have different profiles forbusiness and leisure trips Of Those With a LoyaltyMembership... 86% 65% Top 5 Rewards of Loyalty Membership: Earning Free Nights Room Upgrades Reward Redemption Flexibility Express Check-In Service Perks % who ranked within the top 3 of 9 options 30% 38% 40% 46% 47% 。。。。。。