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Abstract
In the era of 4G, In the face of new opportunities and challenges, how mobile
operators to formulate feasible development strategies, to seize the campus this strategic
market is the only way which must be passed the grabbing market share to gain
competitive advantage.
College students have their own unique consumption characteristics. When
formulating marketing strategies, we must find out the consumption characteristics of
college students, so that the marketing strategy formulated has practical value and
significance. This paper mainly analyzes the research in marketing theory on the basis
of in-depth study of the status quo, the campus marketing problems in L company
Beijing branch, and the external environment PEST analysis and SWOT analysis,
explore the L Beijing branch should be taken in the campus marketing marketing
strategy, try to find a branch campus marketing development for Beijing L company,
will help the enterprise short-term goal and long-term strategic combination, seek new
profit growth point in the campus market, continuously improve the market
competitiveness of enterprises.
Key words: Mobile operator; Campus market; Marketing strategy;。。。。。。
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