SLIDE / Key Points 2 INTROAmericans are primarily interested in relaxing, affordable vacations. Themost popular kind of vacation is at the beach, and the most desired domesticdestination is Hawaii. Younger generations are more likely to want to travel abroad, with 50% ofmillennials saying they’d rather travel in a different country if money and timeweren’t an issue. In terms of transportation preferences, Americans love getting around by car,and airlines generally lag behind the alternatives.The most popular airline in America is Southwest. However, the fourlargest airlines are neck and neck when it comes to purchasing consideration.Most Americans aren’t particularly brand loyal when it comes to hotels,with just 24% saying they have preferred chain(s) they often book.6Airbnb trails major hotel chains in terms of purchasing consideration andbrand ID. However opinions among younger generations are a positive signalfor the future.SLIDE / About Morning Consult 3 INTRODUCTION Currently Tracking 1,800+ Brands (200 interviews per day, per brand)Collecting over 3million marketresearch interviews Evaluating over100 million socialmedia posts Analyzing over85,000 newsmedia outlets WhatconsumersTHINK WhatconsumersSAY WhatconsumersSEE REQUEST A DEMO HERE Including A Wide Range of Brands Related to the Travel Industry:SLIDE / Agenda 4 INTRO Vacation Preferences Where Americans want to go, what they look for in avacation, and how they use online reviews. Getting There Transportation preferences, with a special focus onthe airline industry, including a ranking of the mostpopular airlines.Accommodation What Americans look for in hotels, the prevalence ofAirbnb, and key brand metrics for some of thelargest hotel brands in the country. 。。。。。。