Publicis Media is one of the four solutions hubs of PublicisGroupe [Euronext Paris FR0000130577, CAC 40], alongside PublicisCommunications, Publicis.Sapient and Publicis Healthcare. Led bySteve King, CEO, Publicis Media is comprised of Starcom, Zenith,DigitasLBi, Spark Foundry, Blue 449 and Performics, poweredby digital-first, data-driven global practices that together deliverclient value and business transformation. Publicis Media iscommitted to helping its clients navigate the modern medialandscape and is present in more than 100 countries with over23,500 employees worldwide.About Publicis Media Luxury AdvertisingExpenditure Forecasts 2018 Written by:Marine Mika, Louis Morales-Chanard, Amber Ou and Franois Thumerel These forecasts and this compilation are the copyright of Publicis Media.We have produced this paper to give our views on topical matters. It does not purport to give any specific advice, and should not be taken or relied upon as so doing.Publicis Media France, 2018 1 Introduction 2 Methodology Introduction 3 OverviewRegional summaries 9 North America 10 Western Europe 11 Eastern Europe 12 MENA 13 Latin America 14 APAC 15 Mature markets 16 Emerging markets Top 12 market analysis 19 China 21 France 23 Germany 25 Hong Kong 27 Italy 29 Japan 31 Russia 33 South Korea 35 Spain 37 Switzerland 39 United Kingdom 41 USA43 Appendix Contents 。。。。。。