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贝恩_中国网络慈善事业报告(英文)2019.1_36页

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This report was authored by Yin Chen, Weiwen Han, Ming Wong andJiakai Yuan. Yin Chen is a Bain & Company partner in Shanghai andleads the frm’s social impact efforts in Greater China. Also based inShanghai, Weiwen Han leads Bain’s Greater China offces. They canbe reached via email at yin.chen@bain and at weiwen.han@bain.Ming Wong is a Hong Kong-based vice president with United Way World- wide and leads UWW’s Asia-Pacifc practice. Jiakai Yuan is the chiefChina representative for United Way Worldwide and is based in Shanghai.They can be reached via email at ming.wong@uww.unitedway andat jiakai.yuan@uww.unitedway.Bain Radar 360SM is a service mark of Bain & Company, Inc. Copyright2018 Bain & Company, Inc. All rights reserved. Digital Philanthropy in China: Activating the Individual Donor Base i United Way Worldwide|Bain & Company, Inc. Contents Embracing the digital revolution. pg .1 At a glance.pg .3 1. China’s philanthropy sector: Potential and challenges. pg .7 2. Digital philanthropy: Evolution and characteristics.pg .15 3. Digital fund-raising: Vision and implications.pg .25 Digital Philanthropy in China: Activating the Individual Donor Base ii United Way Worldwide|Bain & Company, Inc. 。。。。。。