。newswhip Move over Millennials,Gen Z’s here There are roughly 60 million teens in the U.S.alone, and they have $44 billion in annualbuying power. That’s expected to be $200 billionwith their inuence on what their parents buy.This generation is already distinctly dierentfrom Millennials; what they engage with is oftena representation of themselves, their values,and their expectations. We turned to the data to learn more. UsingNewsWhip Analytics, we studied a year’s worthof social engagement data. We took a sample ofoutlets that have a large audience of Gen Zconsumers. We studied which stories and content were themost viral, to form an estimation of whatenergizes Gen Z on social. In this report we analyze: The top articles about Gen Z and othergenerationsThe content trends that captivate Gen ZaudiencesSuccessful tactics for packagingGen Z contentHow top Gen Z publishers are creatingwinning contentMove over Millennials.Publishers and brands arealready trying to pinpoint whatcatches the attention of ageneration that hasn’t entirelycome of age yet.At ages 3 to 23, Gen Z will comprise 32 percentof the global population of 7.7 billion in 2019,edging ahead of millennials, who will accountfor 31.5 percent, based on a Bloomberganalysis.To add to that, Gen Z is expected to account for40 percent of all consumers by 2020. *Data from Bloomberg, Pew Research.40% The amount of total consumers that Gen Z willaccount for by 2020.2 newswhipThe generations What to know about ourperceptions of each generation3X Despite our hypothesis, Millennials stilldrive the majority of social media buzz whencompared to the other generations.However, Gen Z is on its way up. The socialengagements for articles about Gen Z haveincreased, as has the number of articles overthe past couple of years. In 2016, we tracked 2.1k articles about Gen Z,4.8k articles in 2017, and now 6.6k in 2018 up toNovember 12th. The increase has mirrored similar declines forthe likes of Gen X and Baby Boomers in socialengagements.*Data from NewsWhip Analytics for 2016, 2017, and 2018YTD The generations andthe buzz they generate Millennial Gen Z Gen X Baby Boomer 2,945 7,643 2,117 80,193 2,427 2,845 4,824 84,792 1,839 3,140 6,673 76,945 2017 2018 to date 2016 Millennial Gen Z Gen X Baby boomer 569,119 745,046 225,151 27,285,492 379,516 2,937,652 428,684 30,128,480 508,755 1,144,220 1,987,292 24,602,519 # of articles about each generation# of Facebook engagements newswhip 。。。。。。