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德勤_2017年美国移动消费者报告(英文)2017_18页

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2017 Global Mobile Consumer Survey: US edition | The dawn of the next era in mobile bContents Device addiction shifts to device etiquette2 Older generations mirror the younger 4 Wireless is everywhere 6 Choosing a network: Down to the core of wireless 9 Connecting the dots on IoT 11 The second coming of the second-hand smartphone 13 Summary: The momentum continues 14 2017 Global Mobile Consumer Survey: US edition | The dawn of the next era in mobile 1 Though adoption was initially driven by the younger generations, the use of mobile is not restricted to the young—there’s a new demographic that’s leading the charge now. Consumers age 55 and older in the United States now are among the leading adopters and drivers of many devices and services. For example, consumers in this age group have a three-year smartphone compound annual growth rate (CAGR) of nearly eight percent compared to roughly two percent for 18- to 34-year-olds. This is just one of the fndings of Deloitte’s 2017 GlobalMobile Consumer Survey, which has now been feldedfor seven consecutive years. For the frst time, however,we are seeing the use of smartphone apps and functions beginning to mature—across all age groups—after a boom generation of constant growth. Deloitte’s Global Mobile Consumer Survey is grounded in a study of 2,000 US-based consumers, ages 18 to 75. This year’s survey marks the seventhconsecutive year that Deloitte’s global Telecom practicehas assessed and analyzed consumer attitudes aboutmobile technology. It confrms again the continuedvibrancy of the mobile sector. Most of us can’t imagine lifewithout a smartphone since mobilemakes the mundane exciting.Meeting with friends, phoninggrandma, organizing a lunch, orchecking a statistic a few minutesbefore a business meeting—howdid we ever live without them2017 Global Mobile Consumer Survey: US edition | The dawn of the next era in mobile 22 The number of times we look at our phones each day has not increased over the past three years, and the urgency with which we reach for our phones has plateaued as well. Eighty-nine percent of consumers still indicated that they frst looked at their phones within an hour of waking up. This is almost the same as last year’s number which was 88 percent. Similarly, this year’s survey indicates that at the close of the day, 81 percent of respondents looked at their phones in the hour before going to sleep. This number is also 81 percent in 2016, and 79 percent in 2015, again aconfrmation of a trend forming.In a similar vein, for the past three years the overall number of times users look at their phones has plateaued at approximately 47 times per day. One of the few exceptions is the youngest group (ages 18 to 24). They check their phones 86 times a day(up from 82 times in the prior year), and their grouprepresents the highest percentage increase across all generations. Despite this relative leveling of, we still consult our phones a staggering number of times a day. All 264 million US smartphone users collectively look at their phones some 12 billion times a day! The 2017 survey also indicated that usage in most of the typical places in which we employ our phones has declined or remained constant since 2016. Again, a notable trend given that it is a frst of its kind. These places or circumstances include phone use when eating at home and in restaurants, watching TV, talking to friends, or shopping. Device addiction shiftsto device etiquetteSource: US edition, Deloitte Global Mobile Consumer SurveyBase: Smartphone owners 2014-2015: 1458, 2016: 1530, 2017: 1634 Typically how long is the interval between waking up and looking at your phone for the frst timeAt the end of the day, typically how long is the interval between looking at your phone for the lasttime and preparing to sleep ImmediatelyWithin 5 minutes Within 5 minutesWithin 15 minutes Within 15 minutesWithin 30 minutes Within 30 minutesWithin an hour Withinan hour Within 2-3 hoursWithin 2-3 hoursImmediatelyLongerthan3 hours Longerthan3 hours 2016 18% 43%62% 76%88%93%97% 99%95%89% 76%62% 42% 16% 2017 ImmediatelyWithin 5 minutes Within 5 minutesWithin 15 minutes Within 15 minutesWithin 30 minutes Within 30 minutesWithin an hour Withinan hour Within 2-3 hoursWithin 2-3 hoursImmediatelyLongerthan3 hours Longerthan3 hours 2016 15% 35%54% 68%81%89%95% 96%90%81% 66%50% 35% 14% 2017 ImmediatelyWithin 5 minutes Within 5 minutesWithin 15 minutes Within 15 minutesWithin 30 minutes Within 30 minutesWithin an hour Withinan hour Within 2-3 hoursWithin 2-3 hoursImmediatelyLongerthan3 hours Longerthan3 hours 。。。。。。