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IFPI_2018全球音乐报告(英文)2018_48页

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IFPI 音乐报告
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文本描述
Untitled-3 13/4/18 3:58 PM
As an artist, I am privileged to perform
before audiences around the world and
see frst-hand how essential music is for
people from every walk of life.
But even as music’s essence is endur-
ing, much about music is changing.
The
IFPI Global Music Report
tells the
story of recorded music’s ongoing journey.
Today, artists are reaching music fans in
ways I never could have imagined when I
began my own career. Music is global and
increasingly digital. This transformation
has been fundamental and rapid and offers
great opportunities.
But we can never forget that music
does not just happen. It requires the hard
work, commitment, investment and artist-
ry of so many people.
One of the crucial roles for record com-
panies is to support and invest in artists
and to help them develop for their greatest
creative and commercial success, so that
their music can be enjoyed by fans around
the world.
It is therefore essential that all music cre-
ators are fairly compensated for their work. I
have met with policymakers in Europe and
elsewhere to call on them to back legislation
that would support this by addressing the
value gap, thereby ensuring a fair and bal-
anced digital marketplace for all.
We are living in an incredibly exciting
time for recorded music. We must persevere
with our efforts to ensure its journey benefts
the music creators and fans of today, and
continues to do so for generations to come.
Welcome
PLCIDO DOMINGO
CHAIRMAN, IFPI
“This is the most fast-paced
and innovative chapter of the
music business in decades.
We continue to grow the
number of opportunities
for artists to reach their
audience, whilst ensuring
that the standard of the
art is equally exciting and
challenging.”
Rob Stringer, CEO,
Sony Music Entertainment
“For some time now, we’ve
been looking at artists as
global from day one. Our
role is to help turn creativity
into careers and to convert
fans’ access into attention.
So, when our local expertise
ignites momentum, a
connected, agile team around
the world is primed and
ready to amplify instantly.”
Max Lousada, CEO,
Recorded Music,
Warner Music Group
“When we combine great
music with the continued
investment, passion,
innovation and support
of the women and men at
music companies, the
results are profound.”
Sir Lucian Grainge,
Chairman & Chief
Executive Officer of
Universal Music Group
wELCOME · 3GLOBAL MUSIC REPORT 2018: STATE OF THE INDUSTRY
NIELSEN MUSIC
INDUSTRY CURRENCY
CUSTOM RESEARCH
THE LEADING SOURCE OF MUSIC CONSUMPTION DATA
& FAN INSIGHTS AROUND THE WORLDHelena.Kosinski@nielsen
Comprehensive Sales, Streaming & Airplay Data
Powered by Music Connect
Music Fan Insights to Maximize
Commercial Success
SPONSORSHIP VALUATION
Artist & Brand Solutions to
Build Successful Partnerships。。。。。。