Introduction
The Events Landscape in 2018
Teams and Talent
Event Marketing
Revenue
Technology Trends
Contents
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eventbrite/blogThe 2018 Pulse Report Page2
Introduction
Whether you’re a large conference or a small charity, now’s
the time to get up to date on the latest event trends. Fall
behind now, and attendees may simply pass you by.
To stay relevant in a saturated market, you need to
constantly uplevel your attendee experience, reach new
audiences, and best your competition. Which is why we
asked you — event industry professionals — how you’re
running your business in 2018.
For this state-of-the-industry report, 1,000 event
professionals in the United States and Canada weighed
in. These survey takers organize a wide range of events
— including charities, conferences, classes, endurance
races, festivals, food and drink events, fundraisers,
music performances, and everything in between. They
also represented a wide swath of roles within the industry
— professional event organizers, freelancers, fundraisers,
small- to medium-sized business owners, and large
enterprise executives.
As you know, your event is unique — and so are your needs
and resources. This report will give you an overview of the
events industry, including the key trends, challenges, and
opportunities. Use it to benchmark your own event and
discover tools that can take you to the next level.
Page3eventbrite/blogThe 2018 Pulse Report
This report is for…
Any event professional who needs a deep
understanding of the events landscape. Whether
you consider yourself an events expert or
an industry novice, you’ll fnd out how other
organizations are running their events in 2018.
You'll learn…
The tools event professionals consider most — and
least — efective
Where event professionals are spending the most
budget
The most common challenges events face today
Where events plan to invest in the coming year
The trends you can’t aford to ignore in 2018
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