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Adobe_2018年Q1网络消费报告(英文)2018.5_22页

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DIGITAL DOLLAR: RETAIL AND ECONOMICS UPDATE2018Q1
Te Digital Dollar leverages Adobe Sensei to identify retail insights from trillions of data points that fow
through Adobe Analytics. Adobe’s retail report, the most comprehensive set of insights and predictions of its
kind in the industry, is based on an analysis of more than one trillion aggregated and anonymized visits to
over 4,500 retail sites and 55 million SKUs. Adobe Analytics measures online transactions at 80 of the largest
100 U.S. web retailers.
All use of the data, insights, and assets from this presentation are property of Adobe but can be used with
appropriate citations. Please cite data, insights, or assets from this report and any derivatives as “Adobe
Digital Insights analysis of Adobe Analytics data”.
Te Digital Price Index price changes are measured using the Fisher Ideal Price Index model. Our special
thanks to Pete Klenow at Stanford University and Austan Goolsbee at the University of Chicago for their con-
tinued advice and guidance on the Digital Economy Project and Digital Price Index.
DIGITAL DOLLAR: RETAIL AND ECONOMICS UPDATE2018Q1
Te frst quarter of 2018 showed strong online growth in retail, emerging as the frst Q1 ever with over $100
billion in online retail revenue in the U.S. Tis level represents a strong 14.1% growth over 2017Q1 and a close
pace of growth relative to the 2017 holiday season, which Adobe Digital Insights recorded at 14.7% year-over-
year.
Adobe’s own Michael Klein, Director of Industry Strategy for Retail says, “Te frst quarter of the calendar
year is a time of transition for most retailers. Many are wrapping up their books on the fscal year, atempt-
ing to liquidate any excess inventory from the holidays. While simultaneously, brands are introducing fresh
assortments and campaigns that capitalize on the key shopping events in the frst three months of the year;
MLK, Valentine’s, President’s Day and Easter. On both of these fronts; ‘out with the old, and in with the new’,
eCommerce continues to help consumers efciently fnd what they want, when they want at the price they’d
like to pay. Te YoY double-digital growth of Q1 eCommerce sales is evidence of this”.
DIGITAL DOLLAR: RETAIL AND ECONOMICS UPDATE2018Q1
Adobe Digital Insights expects the pace of online shopping to pick up in the second quarter of 2018, where
we predict 14.4% growth and $115.5 billion in online revenue in U.S .retail. Growth in revenue in U.S. retail
typically picks up in the second and fourth quarter and ADI predicts 2018 will be no diferent. As shoppers
gear up for summer, retailers can expect shopping to spike during Memorial Day, which is on track to be-
come the next major online shopping day outside of the holiday season.。。。。。。