1
摘要
近年来，房地产行业从高速发展的“黄金时代”进入发展放缓的“白银时代”，面临
政策调控持续趋严、销售量价增速双下滑、投资萎靡不振和库存压力增大等困境，房产公
司经济收益受到严重冲击。汇鑫置业为扭转不利局面获得竞争优势，积极寻求企业管理转
型之路，并将高运转、重运营作为变革方向，而建立和完善绩效管理体系正是实现这一变
革的关键举措
本文第一章在对房产行业发展现状进行了解的前提下，确定研究的意义与目标，以绩
效考核的相关理论为基础，对文中涉及的非系统考核法（业绩评定表法与排序法）和系统
考核法（目标管理法、平衡积分卡与关键业绩指标法）进行介绍，并确定研究内容是汇鑫
置业的员工绩效考核体系，研究方法主要包括文献研究法、问卷调查法和实地考察法；第
二章从企业概况、人力资源状况和绩效考核相关要素入手，主要分析汇鑫置业绩效考核体
系现状，确定其存在一定的改进空间；第三章运用问卷调查法明确汇鑫置业绩效考核体系
存在的问题，具体介绍了问卷调查的实施过程，并通过分析调查结果探究问题产生的根源，
整理和分析问卷调查所得数据是本章内容的重要组成部分；第四章属于本文核心部分，在
第三章的基础之上针对性地提出绩效考核体系改进措施，主要介绍了改进过程中需要考虑
的诸多因素和必须坚持的各项原则，并在不同阶层员工考核方案优化设计中区别运用平衡
计分卡和关键业绩指标法；第五章是为落实全新的绩效考核体系而制定的全方位保障措
施，对组织、制度和人员都提出了具体要求，有利于考核体系在企业内部的顺利实施；第
六章根据本文的研究内容得出结论，认为绩效考核体系是一个动态过程，绩效考核方案的
设计不仅需要相应的理论支撑，还需要选用适宜的考核方法。当然，本文研究也存在一定
的不足之处，尚待在未来实践中不断发展完善，以期达到理想效果
本文研究特色是推翻汇鑫置业现有的非系统考核法，运用系统考核法中的平衡积分卡
和关键业绩指标法设计员工绩效考核方案，并为管理者和基层员工设定不同的考核目标与
权重，实现考核的具体化和明确化
关键词：绩效管理,绩效考核体系,关键业绩指标,平衡计分卡Abstract
In recent years, the real estate industry has entered a slow developed Silver Age
from the high speed developed Golden Age. It is facing the difficulties of continuous
tightening of regulatory policies, double declines in sales and price growth, sluggish
investment and increased inventory pressure. The economic returns of real estate
companies have been severely impacted.Huixin Real Estates is actively seeking the
road of enterprise management transformation, and will take the high running and
paying attention to operation as a change of direction in order to reverse the adverse
situation to gain a competitive advantage. And the establishment and improvement of
the performance management system is the key measure to achieve this change.
The first chapter of this paper, based on the understanding of the development
status of the real estate industry, establishes the significance and objectives of the
research. Based on the related theory of performance appraisal, this paper introduces
non-system appraisal method (Rating Scales method, Ranking method) and system
appraisal method (MBO, BSC, KPI ), and determines the research content is the staff
performance appraisal system of Huixin Real Estates. The research methods include
literature review, questionnaire survey and field investigation. The second chapter,
started with the related factors of the general situation of the enterprise, the status of
human resources and performance appraisal, mainly analyzes the present situation of
the performance appraisal system of Huixin Real Estates and determines its
improvement space. Third chapter, using the questionnaire to determine Huixin Real
Estates problems of performance appraisal system, concretely introduces the
implementation process of the questionnaire survey, sort and analyze the data from
questionnaire survey, which is an important part of this chapter by analyzing the results
to explore the root causes of problems.The fourth chapter, the core part of this paper,
based on the third chapter, it puts forward the measures to improve the performance
appraisal system. It mainly introduces the many factors that need to be considered in
the process of improvement and the principles that must be adhered to. And the
balanced scorecard and key performance index method are used differently in the
optimization design of the appraisal scheme for the staff of different classes.The fifth
chapter is a comprehensive guarantee for the implementation of a new performance
appraisal system. It has put forward specific requirements for the organization, system
and personnel, which is conducive to the smooth implementation of the assessment
system within the enterprise.The sixth chapter draws the conclusion according to the。。。。。。