A Thesis Submitted to Ningbo University for the Master’s Degree
Research on Xikou Wisdom Tourism Strategy Based on
Tourist Satisfaction
Candidate： Teng Fei
Supervisors：(Associate) ProfessorLiu Huihong
Faculty of MBA
Ningbo University
Ningbo315211，ZhejiangP.R.CHINA
Date 2018.6.25
III
基于游客满意度的溪口智慧旅游策略研究
摘要
2014年国家旅游局将该年确定为“智慧旅游年”，这一决定主要是通过大
力推行智慧旅游这趟快车的建设速度，进一步完善实现旅游信息化一条龙服
务，为全面提升“智慧旅游”服务的水平和质量奠定基础。随着现代信息技术
的快速发展和网络的迅速普及，智慧景区作为“智慧旅游”中的衍生和发展载
体，逐渐受到越来越多游客的青睐。如果我们从广大游客满意度角度出发，针
对游客对智慧景区的各种体验进行探讨，一方面能尽快提升智慧景区的信息化
服务水平，另外，还能够促进智慧景区的科学化管理与规划，同时更能有效提
升智慧景区的旅游形象和知名度，更能够为智慧景区满足现代游客对旅游信息
化和便捷化服务的需求提供有价值的参考
本文将立足于游客满意度的角度，选择奉化溪口这一智慧景区作为研究对
象，通过问卷调查、访谈等方式，对溪口景区游客满意度的相关信息和样本数
量进行采集，并对采集结果进行分析，为智慧景区的可持续发展提供可参考的
调控和优化策略，对促进我国旅游业的发展献策献力
本研究共分为五大部分，第一部分为绪论，对本研究的背景和意义、研究
方法和技术路线等相关内容进行分析。第二部分，对国内外游客满意度和智慧
旅游相关研究进行综述并介绍目前关于游客满意度和智慧旅游的相关理论基
础，为后文的分析做好基础工作。第三部分，以游客满意度为立足点对影响其
的相关因素进行分析并得出结论。第四部分，针对前文的研究结果提出相关政
策建议。第五部分，研究的不足与展望
关键词：智慧旅游，游客满意度，因子分析，Logistic回归
IV
Research on Xikou Wisdom Tourism Strategy Based on
Tourist Satisfaction
Abstract
In 2014, the National Tourism Administration determined the year as the “Smart Travel Year”.
This decision was made by promoting the construction speed of the smart travel express train and
further perfecting the one-stop service of tourism informatization in order to comprehensively
enhance “intelligent tourism”. The level of service and quality laid the foundation. With the rapid
development of modern information technology and the rapid popularization of the Internet, smart
resorts are gradually being favored by more and more tourists as the derivative and development
carrier in “Smart Travel”. If we start from the point of view of the satisfaction of tourists, we will
discuss the various experiences of tourists in smart resorts. On the one hand, we can upgrade the
information service level of smart resorts as quickly as possible. In addition, we can also promote
the scientific management and planning of smart resorts. It can effectively enhance the tourism
image and popularity of smart scenic spots and provide valuable reference for smart tourist
attractions to meet the needs of modern tourists for tourism information and convenience services.
Based on the perspective of tourist satisfaction, this article selects Fenghua Xikou as a
research object, and collects relevant information and sample quantities of tourists' satisfaction in
Xikou scenic spot through questionnaire surveys and interviews. The analysis will provide
reference for the regulation and optimization of sustainable development of smart scenic spots, and
will contribute to the development of tourism in China.
This study is divided into five parts. The first chapter is introduction. It analyzes the
background and significance of the research, methods and technical routes. In the second part, we
reviewed the domestic and foreign tourist satisfaction and wisdom tourism related research, and
introduces the current theoretical foundations related to tourist satisfaction and smart tourism, and
provides basic work for the following text. In the third part, we analyze the relevant factors that
affect it based on the satisfaction of tourists and draw conclusions. The fourth part proposes related
policy recommendations based on the previous research results. The fifth part is the lack of
research and prospects.
Key Words：Smart Travel , Tourist Satisfaction , Factor Analysis , Logistic Regression。。。。。。