About The CMO Survey 2 Sponsors Sponsors support The CMO Surveywith intellectual and financialresources.Survey data and participant lists areheld in confidence and not provided tosurvey sponsors or any other parties. Mission To collect and disseminate the opinions of top marketers in order topredict the future of markets, track marketing excellence, andimprove the value of marketing in firms and society. The survey is an objective source of information about marketingand a non-commercial service dedicated to the field of marketing.Administration Founded in August 2008, The CMO Survey is administered twice ayear via an Internet survey. Questions repeat to observe trends overtime and new questions are added to tap into marketing trends.The August 2018 survey is the 21stadministration of The CMO Survey. Survey methodology 3 Survey sample -2895 top marketers at U.S. for-profit companies -324 responded for a 11.2% response rate -95.3% of respondents VP-level or above Survey administration -Email contact with four follow-up reminders -Survey in field from July 17-August 7, 2018 Other CMO Survey reports This report shares key metrics over time. Two otherreports are available at cmosurvey/results.-The Topline Report:Results reported at the aggregate level -Results by Firm and Industry Characteristics:Results by sectors, size, and Internet sales Interpretive guide:-M = Average; SD = Standard deviation -B2B = Business-to-Business firms; B2C =Business-to-Consumer firmsSurvey participants (n=324) 4 Industry Sector% Respondents Technology17.7% Professional Services/Consulting15.5% Manufacturing13.4% Healthcare10.2% Retail/Wholesale9.0% Banking/Finance/Insurance8.4% Communications/Media6.8% Consumer Packaged Goods5.3% Consumer Services3.7% Education3.1% Energy2.5% Mining/Construction2.2% Transportation2.2% 34.4% 31.6% 16.1% 18.0% B2B Product B2B Service B2C Product B2C Service Industry sectorSales revenue Economic sector 0%10%20%30%40% Less than $25 Million $26-99 Million $100-499 Million $500-999 Million $1-2.5 Billion $2.6-5 Billion $5.1-9.9 Billion $10-49 Billion $50-100 Billion More than $100+ Billion 。。。。。。