Xihua University
Master Degree Dissertation
Research on the Development Status and
Countermeasures of Chengdu Gallery Industry
Candidate : Liu Guangling
Major: Business administration
Student ID: 212015120200003
Supervisor: Wang Rong
April, 2018
Classified Index:
UDC:
西华大学学位论文独创性声明�崳�
作者郑重声明：所呈交的学位论文，是本人在导师的指导下进行赞罐�崳�
工作所取得的成果。尽我所知，除文中已经注明引用内容和致谢的地方外，�崳�
本论文不包含其他个人或集体已经发表的研究成果，也不包含其他已申请�崳�
学位或其他用途使用过的成果。与我一同工作的同志对本研究所做的贡献�崳�
均已在论文中做了明确的说明并表示了谢意。�崳�
若有不实之处，本人愿意承担相关法律责任。�崳�
学位论文作者签名：＾4＾�壷傅冀淌η┟�：�崳�
曰期？？�燤S？厶＆�壴黄冢海崳�
西华大学学位论文版权使用授权书�崳�
本学位论文作者完全了解学校有关保留、使用学位论文的规定，在校�崳�
攻读学位期间论文工作的知识产权属于西华大学，同意学校保留并向国家�崳�
有关部门或机构送交论文的复印件和电子版，允许论文被查阅和借阅，西�崳�
华大学可以将本论文的全部或部分内容编入有关数据库进行检索，可以采�崳�
用影印、缩印或扫描等复印手段保存和汇编本学位论文。（保密的论文在解�崳�
密后遵守此规定）�崳�
学位论文作者签名：指导教师签名：
＃�崳�
曰期：列“在�壢掌�
产�崳�
I
摘要
画廊是艺术品交易的基础场所，对发展艺术市场及培育公众审美水平有重大作用
成都画廊业经过二十余载的发展己初显规模，然而发展现状却不尽人意。成都画廊的数
量多但规模却小，加上经营状况的不堪也显示出其发展严重不足。另外面临的困境还有
经营管理的不完善、艺术品消费群体的不稳定、画廊推广的落后等，解决这些疑难对成
都画廊行业的发展有空前意义，并对我国的画廊业及艺术市场也起到规范和促进作用
本文以成都画廊业为研究对象，综合运用问卷调查、主成分分析等多种方法，重点
围绕成都画廊业的发展现状、驱动因素、发展路径以及发展策略等问题展开了深入探究
主要结论如下：
画廊业发展现状。运用SWOT分析法，重点从产业分布、运营两个维度分析成都
画廊业在发展过程中的现状问题，研究发现画廊业的发展效益与产业内部控制力、人才
资源、艺术消费者需求、政府支持等方面具有明显相关关系
画廊业发展的驱动力。运用问卷调查、主成分分析法，构建了成都画廊业发展的“六
力”驱动模型
画廊业发展路径。运用结构方程模型，回答了成都画廊业发展的动力机制这一问题，
最终得到了六大因素共同驱动下的动力传导路径
画廊业发展的对策。从宏观、中观以及微观三个方面，提出了成都画廊业当下发展
的对策
关键词：成都画廊业；发展现状；发展路径；发展对策
II
Abstract
Gallery is the base of art trade, which plays an important role in the development of art
market and the cultivation of public aesthetic level. After more than 20 years of development,
Chengdu gallery industry has begun to show its scale, but the development status is not
satisfactory. The large number of but small galleries in Chengdu, coupled with the undesirable
state of business, also show a serious underdevelopment. In addition, there are also the
difficulties faced by imperfect management, the instability of art consumption groups, the
backward promotion of galleries, and so on. Solving these problems is of unprecedented
significance to the development of Chengdu gallery industry, and also plays a normative and
promoting role in China's gallery industry and art market.
This paper, taking Chengdu gallery industry as the research object, comprehensively uses
questionnaires, principal component analysis and other methods, and focuses on the
development status, driving factors, development path and development strategy of Chengdu
gallery industry. The main conclusions are as follows:
The development status of gallery industry. By using SWOT analysis method, this paper
analyzes the present situation of Chengdu gallery industry in the process of development from
the two dimensions of industry distribution and operation, and finds out that the development
benefit of the gallery industry and its internal control, talent resources and art consumer
demand，government support and other aspects have a clear correlation
The development driving force of gallery industry. By means of questionnaire survey and
principal component analysis, the six forces driving model for the development of Chengdu
gallery industry is constructed.
The development path of gallery industry. By using the structural equation model, this
paper answers the question of the dynamic mechanism of the development of Chengdu
gallery industry, and finally obtains the dynamic conduction path driven by six major factors.
The development countermeasures of gallery industry. Based on the macro, medium and
micro aspects, this paper puts forward the countermeasures of the present development of
Chengdu gallery industry.
Key Words：Chengdu gallery industry; Development status; Development path;
Development countermeasures。。。