首页 > 资料专栏 > 论文 > 经营论文 > 战略管理论文 > MBA论文_案例_广州普天通信科技股份有限公司_主营业务发展战略研究

MBA论文_案例_广州普天通信科技股份有限公司_主营业务发展战略研究

资料大小:3183KB(压缩后)
文档格式:DOC
资料语言:中文版/英文版/日文版
解压密码:m448
更新时间:2019/5/28(发布于江苏)

类型:金牌资料
积分:--
推荐:升级会员

   点此下载 ==>> 点击下载文档


文本描述
(
.
)19931C
,1995,1997
,
,
。19
96
,
,
,
,
,
,,,
,,IC
,
()
。2001
,
(“”),
,
,
,
,
,
IC,
,
,
,

,
,
,
,,,
,
,
。20,
,
,

,
,

,
,

;;

,;
,
:


、BCG

Ab5tract
ThirastieleeonsistosftheeasneadeaseanalysistwoPrats
.
hTefirsPtart15theeeaasboutenterPrisestrategymanagement
.
.ShiheldaeonfreneeoefnetrePriesstrategymanagementin2002
beasdonthewidelyandoemPrehensievmraketinesvtigation
.Eaeh
PartieiPatormadeawarmlynadeativesPeeehonthedeveloPing
ProeedureofthoeelllPany,eonditionofexistingseriesProduet,
themainProduetfaeingmarketeireumstaneeanddeveloPingtrend,
toshowthateomPanyhasbeenunderdeereasingsalesandgliding
Profiteapabilityandit15neeessarytoredesignenterPrise
develoPmentstrategy
.
TheseeondPart15theeaseanalysistomainbusinessdeveloPment
strategy.First,theartielewilldeseribethePuzzleeondition
mainbusinesshasbeenmet.Seeondly,makeananalysistomarket
ProsPeet,eomPetitionPositionandProdueteombination.Thirdly,
regardingtotherealeondition,externalmarketeomPetition
eireumstaneeandtherequirementofmainbusinessdeveloPment
strategy,toPutforwardafeasibleilllPlementPlan.Atlast,make
someeomPlementexPlanationtothePublieeommunieationterminal.
Keywords:PubliePayPhone,Main
Terminal,BCGMatrix,
Business,PublieColnmunieation
StrategyAdlninistration
flI
··
……
I

111

……·
……·
……1.·
……1.1·,n
1.2
……1.3··
……1.4·.·
……
`15
1.5·


…1。。。以上简介无排版格式,详细内容请下载查看