文本描述
(
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)19931C
,1995,1997
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。2001
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、BCG
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Ab5tract
ThirastieleeonsistosftheeasneadeaseanalysistwoPrats
.
hTefirsPtart15theeeaasboutenterPrisestrategymanagement
.
.ShiheldaeonfreneeoefnetrePriesstrategymanagementin2002
beasdonthewidelyandoemPrehensievmraketinesvtigation
.Eaeh
PartieiPatormadeawarmlynadeativesPeeehonthedeveloPing
ProeedureofthoeelllPany,eonditionofexistingseriesProduet,
themainProduetfaeingmarketeireumstaneeanddeveloPingtrend,
toshowthateomPanyhasbeenunderdeereasingsalesandgliding
Profiteapabilityandit15neeessarytoredesignenterPrise
develoPmentstrategy
.
TheseeondPart15theeaseanalysistomainbusinessdeveloPment
strategy.First,theartielewilldeseribethePuzzleeondition
mainbusinesshasbeenmet.Seeondly,makeananalysistomarket
ProsPeet,eomPetitionPositionandProdueteombination.Thirdly,
regardingtotherealeondition,externalmarketeomPetition
eireumstaneeandtherequirementofmainbusinessdeveloPment
strategy,toPutforwardafeasibleilllPlementPlan.Atlast,make
someeomPlementexPlanationtothePublieeommunieationterminal.
Keywords:PubliePayPhone,Main
Terminal,BCGMatrix,
Business,PublieColnmunieation
StrategyAdlninistration
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