每日免费获取报告
1、每日微信群内分享7+最新重磅报告；
2、每日分享当日华尔街日报、金融时报；
3、每周分享经济学人
4、行研报告均为公开版，权利归原作者
所有，起点财经仅分发做内部学习
扫一扫二维码
关注公号
回复：研究报告
加入“起点财经”微信群
Innovation is a constant force driving the
evolution of the digital media ecosystem.
Digital channels are expected to provide
nearly all incremental spend flowing into
global ad budgets through 2020, and
programmatic will account for most of that
growth. Publishers and media buyers must
understand the nuances and key trends
impacting the market in order to capitalize
on the vast opportunities available.
In such a fast-evolving industry, reliable data
is the foundation of good business decisions.
We have put together a compilation of key
metrics, charts and insights to inform your
2019 strategies. This guide includes global
advertising forecasts, growth trends for
emerging and evolving formats, trends in
header bidding, fraud protection, and more!
2018 PUBMATIC, INC. ALL RIGHTS RESERVED2019 GLOBAL DIGITAL AD TRENDS / 1
TABLE OF CONTENT
US DIGITAL & PROGRAMMATIC MARKET 2
GLOBAL DIGITAL & PROGRAMMATIC MARKET 9
MOBILE ADVERTISING 17
VIDEO ADVERTISING 24
PRIVATE MARKETPLACES 32
HEADER BIDDING 37
INVENTORY & AD QUALITY 42
US DIGITAL &
PROGRAMMATIC
MARKET
2018 PUBMATIC, INC. ALL RIGHTS RESERVED2019 GLOBAL DIGITAL AD TRENDS / 2
PROJECTED AD
REVENUE GROWTH
IN NORTH AMERICA,
BY MEDIA TYPE
Digital media will account for nearly all
advertising growth momentum in 2019.
Following a positive growth year, boosted
by the World Cup and the midterm
elections, Local TV is expected to
experience double digit declines in 2019.
Out of home is the only traditional media
type forecasted to grow next year.
2018 PUBMATIC, INC. ALL RIGHTS RESERVED2019 GLOBAL DIGITAL AD TRENDS / 3 2018 PUBMATIC, INC. ALL RIGHTS RESERVED2019 GLOBAL DIGITAL AD TRENDS / 3
0.
2%
-3
.5
%
9.
9%
-1
4.
7%%.3
%
-1
6.
9%
-1
7.
8%
-3
.8
%
-4
.2
%
1.
9%2.5
%
N
A
TI
O
N
A
L
T
V
(I
N
C
.
C
E)
LO
C
A
L
T
V
(I
N
C
.
C
E)
D
IG
IT
A
L
P
R
IN
T
R
A
D
IO
O
U
T
O
F
H
O
M
E
20192018
Source: Magna Global。。。以上简介无排版格式，详细内容请下载查看