1、每日微信群内分享7+最新重磅报告；
4、行研报告均为公开版，权利归原作者
所有，起点财经仅分发做内部学习
Shift to political right
in Latin America
Brexit
Rodrigo
Duterte’s
controversies
AfD enters
parliament
Protests raise of
pension age
Chinese Army
veterans protest
against mistreatment
Populism & Political crises are on the rise
Instability in
Middle East
Women’s march
Yellow
Jackets
Italy’s
political
upheaval
Riots in
Nicaragua
Invasion Day
Day without immigrants
SOURCES: MSCI
55%of consumersbelieve companies have a more important role than
governments today in creating a better future
77%prefer to buy from companies that sharetheir values
Buying has become a political act
SOURCES: PROSUMERREPORT–THEMEANINGFULSHIFT2018
HAVASGROUP
2018: whenpurpose wentmainstream
84%
77%
82%
81%
61%
83%
69%
70%
84%
Everywhereconsumers expect brands to be
actively involved in solving social & environmental problems