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MBA毕业论文_我国上市家电企业的绩效评价问题研究

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文本描述
摘要
III
量评价格力电器、TCL集团、美的电器等11家上市家电公司2010年的企业绩效,
并将所建模型应用于实证分析中,证实了方法的合理与科学性,同时也给出了
相应的结论与建议,建议企业应加强其生产运营能力,同时其他能力也要均衡
发展;企业间要懂得知识共享和共同发展;政府方面则应出台相应的支持政策
给予大力扶持

关键词:企业绩效;绩效评价;TOPSIS法;上市家电行业
Abstract
IV
ABSTRACT
After the reform and opening up, the pace of economic development has been
enhanced, some industry rise, home appliance industry is one of them, and soon
became the most competitive in our country home appliance industry, one of the most
rapidly growing industries, nearly 30 years maintained a rapid development speed,
has become the backbone industry of our country.With the rapid development of
science and technology and economy, Chinese enterprises have a broader market
space, but it also makes them faced with increasingly fierce market
competition.Enterprise performance evaluation as the important part of enterprise
management, its theoretical research and practical application is becoming a hot spot
of concern.For home appliance enterprises to carry out scientific, reasonable and
accurate performance evaluation can help enterprises to clear their own value,
enhance the core competitiveness, to grasp the good development direction;At the
same time, can serve the operators, investors and other stakeholders.
The study found that current research for the electrical appliances enterprise
performance evaluation is less, after reading the literature can be roughly divided into
three categories: one is only limited by enterprises to carry out the performance
evaluation indicators for home appliance, general is mainly such return on net assets,
return on assets and earnings per share index; Another is based on the principal
component analysis (pca) or performance evaluation research based on data
envelopment method, analytic hierarchy process (ahp), etc., selected for the financial
indicators, in order to evaluate; The third is to choose the financial indicators such as
debt paying ability, operation ability, profit ability of transverse longitudinal data do
simple contrast, result analysis as to our country home appliance enterprise
performance evaluation.
Based on the above findings, the current research for the performance evaluation
of our home appliances enterprises is one-sided, and lack of scientific and reasonable
comprehensive evaluation, this article on the basis of the reading of vast amount of
Abstract
V
literature, first of all, clear the purpose and significance, then the filter contains profit
ability, debt paying ability, operation ability, development ability from four aspects of
12 financial targets, and build a comprehensive performance evaluation model based
on TOPSIS method, 11 listed in China home appliance enterprise performance
evaluation research, the article's main idea is as follows:
First is brief introduction of the related theories of enterprise performance
evaluation, understand the current research on performance evaluation of enterprise
frontier problems and methods, laid a theoretical foundation to the research of the
back; Then the screening include profitability, solvency, operating capacity, capacity
development four aspects of 12 financial index, construct the enterprise performance
evaluation index system, and chooses the entropy weight method to determine the
index weight, making it more objective and scientific, and practical more fit;
Followed by using the method of TOPSIS ranking or ideal point method (close to
ideal solution) enterprise performance evaluation model is set up, first choose degree
to measure the comprehensive performance of enterprise ability; Finally, selecting
electrical appliances enterprise is closely linked with our life for case study, the
quantitative evaluation of gree electric appliances, TCL group, midea and other 11
listed home appliance company in 2010, corporate performance, and the model is
applied to the empirical analysis, confirmed the method of reasonable and scientific,
but also gives the corresponding conclusion and suggestion, suggest that enterprise
should strengthen its production capacity, and other capabilities to the balanced
development; Enterprises need to understand knowledge sharing and common
development; The government should provide support policies with appropriate
support policies.
Key words:enterprise performance;performance evaluation;TOPSIS;household
electric appliance industry’s listed companies
目录
VI
目 录
第1章 绪论 ..... 1
1.1 研究背景及意义 ......... 1
1.1.1 研究背景1
1.1.2 研究意义2
1.2 国内外研究现状 ......... 3
1.2.1国外研究现状 ..... 3
1.2.2国内研究现状 ..... 5
1.3研究方法与研究内容 .. 7
1.3.1研究方法 . 7
1.3.2研究内容 . 7
1.3.3研究结构 . 8
1.4 研究的创新之处 ......... 9
第2章 企业绩效评价的基本理论 ... 11
2.1 企业绩效评价的涵义 ........... 11
2.1.1 绩效的概念 ...... 11
2.1.2 企业绩效评价的概念 .. 11
2.2 企业绩效评价系统的构成要素 ....... 12
2.3几种主要的企业绩效评价方法简介 ......... 15
2.3.1 平衡记分卡法 .. 15
2.3.2 层次分析法 ...... 15
2.3.3 EVA绩效评价法 ........... 16
2.3.4 模糊综合评价法 .......... 17
2.3.5 TOPSIS法 ......... 18
第3章 基于TOPSIS法的企业绩效评价模型的构建 ........ 20
3.1 TOPSIS法基本原理 .. 20
3.2 构建评价指标体系 ... 20
3.2.1 指标体系设计的原则 .. 21