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pmx_2018年奢侈品在线报告(英文)2018.12_42页

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TREND REPORT: LUXURY BRANDS ONLINE 2018TREND REPORT: LUXURY BRANDS ONLINE 2018
The transformaton has been one of not only physical change, seen in the progressive designs, styles and
representatons of luxury fashion today, but also a deeper cultural shif happening inside even the most traditonal
luxury houses. To maintain relevance with the powerful Millennial demographic, the sector is learning to pivot from
the ultra-exclusive to a new kind of inclusive that emphasizes not only the brand, but also the individual consumer.
There is more risk-taking happening in the sector, and while some initatves have resonated more than others, these
changes collectvely illustrate luxury’s imperatve to evolve.
TREND REPORT: LUXURY BRANDS ONLINE
TRANSFORMATION IS A DEFINING THEME FOR THE
LUXURY PERSONAL GOODS MARKET IN 2018.