Kibo - The Ultimate Guide to eCommerce 2017 Kibo Software, Inc.1
THE ULTIMATE
GUIDE TO
ECOMMERCE
For Retailers Who Want To Thrive In
The Era Of Amazon
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Kibo - The Ultimate Guide to eCommerce 2017 Kibo Software, Inc.2
INTRODUCTION
It’s no bold statement to say that the way people shop has changed.
2017 is on pace to see more stores shutter than the 2008 recession.1
We have seen growth online, and Walmart and Amazon have entered
into an epic battle of wills, technology, money, and creativity. With
Amazon taking over half of ecommerce growth this past year, and
Walmart gobbling up etail companies at every turn, retailers feel
overwhelmed, left behind, and unsure.
All retailers need to continue to focus on their online growth. In order
for retailers to thrive, they need to connect with their consumers
wherever they decide to shop. It all starts with an eCommerce
platform that enables and empowers businesses to build innovative
and unique shopping experiences. So the question is:Can your
eCommerce software enable you to accomplish that
This guide will help you to know what to look for in an eCommerce
platform plus best practices that can help move your organization to
the next level and truly thrive.
Kibo - The Ultimate Guide to eCommerce 2017 Kibo Software, Inc.3
Contents
Platforms That Allow Retailers to Thrive 4
Retail is a Challenging Industry 5
Anything for the Customer 10
Why a Great User Interface is Important to Your Business 11
Honoring eCommerce Privacy While Delivering Relevance 13
The Best Tips to Provide Awesome Customer Experiences 17
eCommerce Best Practices 19
Drive Sales and Loyalty With Contextually-Relevent Merchandising 20
Mobile Optimization 25