The Smart Marketer's Guide to Machine LearningWhat’s data got to dowith it Man v. Machine: Battle ofthe Brains What does the futurehold How’s machine learningbeing used today What’s the differencebetween AI and ML Contents What exactly ismachine learning Future predictions range from apocalyptic (robots will destroy the human race!) toutopian (robots will make everything about our lives better). But intelligent machineshave already become an integral part of our lives, quietly inserting themselves into ourdaily routines. We talk to them in our homes (Alexa, what’s today’s forecast), they tellus what movies we might like (thanks, Netfix), and pretty soon they’ll be driving us toand fro (see you soon, Waymo). Far from titanium skeletons with menacing red eyes, or human replicas with wires andmicrochips just below the surface, these machines are invisible and yet all around us —in our smart devices, powering our Google searches, and helping us to do and achievemore than ever before. One of the most important developments that’s driving the artifcial intelligence (AI)boom is machine learning. Machine learning has applications far and wide, like enablingthe highly personalized marketing that’s possible today. Yet many haven’t heard of it,or don’t understand it, or even fear it.As Marie Curie once said, “Nothing in life is to be feared, it is only to be understood.” Let’s demystify machine learning and fnd out how it’simpacting today’s world, including commerce marketing. Welcome to thesecond machine age. For decades, the rise of machines — and what that means forhumans — has been a hot topic. 。。。。。。