摘要
随着科学技术地迅猛发展，技术多元化成为促进企业核心竞争力和持续性创
新的关键要素。国内外学者对技术多元化的概念、前因以及技术多元化对企业创
新的影响等多方面展开了深入的探讨，取得了一定的研究成果。但纵观以往的研
究成果，鲜有学者将高新技术企业作为研究样本，深入思考技术多元化的模式，
将技术多元化划分为相关技术多元化（RTD）和非相关技术多元化(UTD)，研究
两种不同类型的技术多元化对企业探索性创新的影响；同时以前的学者也忽视了
技术多元化与企业创新之间的权变因素，网络位势可以引起主体在网络中的结网
差异，使企业获取和控制资源的能力有所差异，网络位势有可能调节两种类型技
术多元化与探索性创新之间的关系

本文对 112 家高新技术企业的调研数据进行分析，以解决以下三个问题：第
一，如何对技术多元化的的模式进行划分；第二，不同类型的技术多元化模式对
探索性创新的影响是否具有差异性；第三，网络位势如何调节两种不同类型技术
多元化与探索性创新之间的关系

通过理论探讨和实证研究发现：相关技术多元化（RTD）对探索性创新产生
积极的正向作用；非相关技术多元化（UTD）与探索性创新呈倒“U”字型关系；
相比于非相关技术多元化（UTD），相关技术多元化（RTD）对探索性创新的促
进作用更大；联结强度负向调节相关技术多元化（RTD）与探索性创新之间的关
系，而位置中心度和结构洞正向调节相关技术多元化（RTD）与探索性创新之间
的关系；网络位势在非相关技术多元化（UTD）和探索性创新之间不具有调节效
应。本文的研究成果是对技术多元化与创新研究领域的拓展，并对企业正确实施
技术多元化举措具有指导意义

关键词：相关技术多元化（RTD）；非相关技术多元化(UTD)；网络位势；探索
性创新杭州电子科技大学硕士学位论文
II
ABSTRACT
As the rapid development of science and technology, technological
diversification has been the key factor to promote the core competitiveness and
sustainable innovation of enterprises. The relationship between technological
diversification and enterprise innovation performance has becomes a popular point
researched by domestic and foreign scholars. Nowadays, many productions have been
obtained about the connotation and the antecedents of technological diversification,
the impact of technological diversification on the performance of enterprises.
However，former researches have a lack of empirical study on samples of High-Tech
enterprises, ignoring the impact of related technological diversification (RTD) and
non-related technological diversification (UTD) on exploratory innovation
respectively, and also have a lack of network potential of adjustment variable between
two types of technological diversification and exploratory innovation, which leads to
implementation of theoretical and practical guidance in the process of technology
diversification.
In this paper, we analyze the survey data of 112 high-tech enterprises in order to
solve the following three problems: Firstly, how to distinguish the technology
diversification mode；Secondly, whether there is difference of the impact that RTD
and UTD on exploratory innovation；Thirdly, how do the network potential moderate
the relationship between two types of technology diversification and exploratory
innovation.
By using theoretical discussion and empirical analysis, it finds that firstly RTD
has a positive effect in exploratory innovation; Secondly, there is inverse U
relations between UTD and exploratory innovation; Thirdly, the influence of RTD to
exploratory innovation is greater than UTD; Fourthly network connection strength
moderate the relationship between RTD and exploratory innovation negatively，and
position centrality plays a positive moderate role on the above relationship. Fifthly,
network potential is not a moderator of the relation between UTD and exploratory
innovation.
Keywords: related technological diversification (RTD); non-related technological
diversification (UTD); network potential; exploratory innovation杭州电子科技大学硕士学位论文
III
目录
摘要...... I
ABSTRACT...... II
1 绪论.....1
1.1 研究背景..1
1.2 研究意义..1
1.3 问题提出..2
1.3.1 技术多元化与企业创新......2
1.3.2 网络位势的调节作用..........2
1.4 研究内容与技术路线.....3
1.4.1 研究内容和结构......3
1.4.2 技术路线.......3
1.5 本文的创新点......4
2 相关理论综述.6
2.1 技术多元化.........6
2.1.1 技术多元化的概念界定......6
2.1.2 技术多元化的分类..7
2.1.3 相关技术多元化和非相关技术多元化的概念界定...........8
2.2 网络位势理论.....8
2.2.1 网络位势的概念界定...........8
2.2.2 关系位势......9
2.2.3 结构位势.....10
2.3 探索性创新........ 11
2.3.1 探索性创新的概念界定....15
2.3.2 探索性创新和利用性创新的关系. 11
3 概念模型与研究假设..........13
3.1 研究假设的提出...........13
3.1.1 技术多元化与探索性创新13
3.1.2 网络位势的调节作用.........16
3.2 概念模型构建与研究假设小结...........18
3.2.1 概念模型的构建.....18杭州电子科技大学硕士学位论文
IV
3.2.2 研究假设小结.........19
4 研究方法......20
4.1 问卷设计...........20
4.2 样本选择与数据收集...20
4.2.1 样本选择....
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