2016 Europe
Travel Trends ReportOne-third of worldwide travellers
report1 they’ll spend more on travel in
2016 than the year previous. Of those
big spenders, Europeans dominate
the list, with Switzerland, the United
Kingdom, Austria, Germany, and
France all making the top 10.
For any brand looking to reach European travellers as they
search and book a trip, or spend while in-destination, these
insights are intended to inform the targeting strategies and
campaign activities to reach the right audience at the right
moment—when they’re ready to engage.
Our report looks at more than one billion travel intent
signals from January 2015 through June 2016 in order
to understand the behaviour of European travellers,
including:
Read on to understand the latest European travel trends
and plan your most effective marketing campaigns yet.
1 TripAdvisor’s TripBarometer: Travel Trends 2016
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