法雷奥隶属于法雷奥集团热系统模块，是法雷奥集团在中国建立的唯一一家全
资压缩机工厂。公司主要生产 KC88/89 系列变排量压缩机，KC82/83 系列定排
量压缩机以及电动压缩机，主要客户有北京奔驰，福建戴姆勒，华晨宝马，尼
桑，东风尼桑，一汽大众及上海大众等。公司业务同时涉及 OEM 和 OES，是世
界 500 强企业，在世界汽车零部件企业中处于领先水平
本文的基本结构为第一章分析电动压缩机的研究背景并阐述电动压缩机的
研究意义，提供了相应的与之匹配的研究方法；在第二个章节介绍法雷奥电动
压缩机的现状并做问题分析；第三章分析法雷奥电动压缩机的战略环境；第四
章阐述法雷奥电动压缩机发展战略的制定及如何保障战略实施
本文以法雷奥电动压缩机为主要研究对象，详细的研究了电动压缩机的行
业背景，结合目前法雷奥电动压缩机的发展现状，指出了其中存在的问题并进
行了原因分析。在对电动压缩机的外部环境（政策环境，经济环境，自然环境，
技术环境），内部环境（企业资源环境，品牌资源环境，技术资源环境）的分
析中，结合了 SWOT（优势，劣势，机会和威胁）分析方法，总结了对于法雷
奥电动压缩机来说行之有效的发展战略，具有一定的理论及现实意义
在发展战略的选择上，主要应用了产品竞争战略，市场营销战略及品牌维
护战略。在产品竞争战略中，不仅对产品的创新和质量进行了分析，同时也强II
调了售后服务。当今的产品竞争不仅仅依靠产品本身，往往还涉及到产品的一
些附加值，例如服务。在市场营销战略中，通过分析营销基础，服务为先的现
代营销理论以及区间和时间上的差异化市场细分，提出了新颖的适合企业自身
的发展战略。在品牌战略上，强调了被大部分中国企业忽略的品牌，商标概念
及自主知识产权保护。最后，本文从组织与制度方面，技术与人力资源方面，
投资与资本运营方面制定了保障发展战略顺利实施的方法
关键词：
法雷奥，电动压缩机，SWOT 分析III
Abstract
Study on the Strategic Development of Electric driven compressor in
Valeo Compressor (Changchun) Co., Ltd
Valeo Compressor (Changchun) CO., Ltd. founded in September 2005, in
Changchun city, the earliest developed automobile industry base named Eastern
Detroit. Original full name of Valeo is Valeo Fawer Compressor (Changchun) CO.,
Ltd., because it’s originally a joint venture funded by Fawer and Valeo Group. Since
Fawer disinvested in 2010, the company became the wholly-owned subsidiary of
Valeo Group and renamed to the current name, shorted as Valeo as follow. Valeo
belongs to Thermal system of Valeo Group, and it is the only compressor plant
founded by Valeo Group in China. The main products are KC88/89, the Variavle
displacement compressor, KC82/83 series, the fixed displacement compressor and the
Electric driven compressor. And main customers are BBAC, FJDA, BBA, Nissan,
Dongfeng Nissan, VW-FAW, Shanghai VW and so on. As the leading supplier of
automobile industry, the company’s business involves both OEM and OES.
The basic structures of this thesis are as the following four parts: Chapter one,
proposed the background and meaning of the research on Electric driven Compressor
and also the research method and contents; Chapter two, introduced the current
developing status of Valeo Electric driven Compressor and analyzed the related
problems; Chapter three: analyzed the strategic environment of Electric driven
Compressor; Chapter four: illustrated the making of developing strategy of Electric
driven Compressor and the method of strategy implementation.
The thesis takes Electric driven Compressor as the mainly research object, made
a specific research on the industrial background of Electric driven Compressor,
pointed out the existing problems and analyzed the root causes considering the
developing status of Valeo Electric driven Compressor. In the process of analysis on
the outer environments such as policy, economic, natural and technical environment,
and inner environment such as enterprise resources, brand resources and technicalIV
resources of Electric driven Compressor, the thesis combined the method of SWOT
and proposed an effective develop strategy on Valeo Electric driven Compressor.
The thesis made a specific research on the industrial background of Electric
driven Compressor, pointed out the existing problems and analyzed the root causes
considering the developing status of Valeo Electric driven Compressor. In the process
of analysis on the outer environments such as policy, economic, natural and technical
environment, and inner environment such as enterprise resources, brand resources and
technical resources of Electric driven Compressor, the thesis combined the method of
SWOT and proposed an effective develop strategy on Valeo Electric driven
Compressor.
When choosing the right develop strategy, the following strategies are applied:
product competition strategy, marketing strategy and brand maintenance strategy. On
product competition strategy, not only the innovation and quality of product are
analyzed but also the after-sales service is strengthened. Because the current product
competition is not only rely on product itself but also rely on its value added, in
which the most important one is Service. On marketing strategy, after analyzing the
modern marketing theory “market based and service first” and differentiated
marketing on districts and times, the thesis proposed the new and suitable develop
strategy. On brand strategy, the thesis strengthened the brand and proprietary
intellectual property rights which are usually ignored by most of Chinese enterprises.
At last, the thesis made an ensuring method to supervise the developing strategy’s
being well implemented from the aspects of organization and system, the technique
and HR, the investment and capital operation.
Key words:
Valeo, Electric driven compressor, SWOT analyseV
目录
第 1 章 绪 论... 1
1.1 研究背景与意义 .... 1
1.2 研究方法与内容 .... 2
1.3 文献综述与理论研究 ........ 3
第 2 章 法雷奥压缩机（长春）有限公司电动压缩机的现状和问题
分析 ........... 6
2.1 电动压缩机的概况6
2.2 电动压缩机的发展现状评价 ........ 7
2.3 电动压缩机发展存在的问题及原因分析.......... 10
第 3 章 法雷奥压缩机（长春）有限公司电动压缩机战略环境分析
..... 12
3.1 电动压缩机的外部环境 .. 13
3.2 电动压缩机的内部环境 .. 15
3.3 电动压缩机的 SWOT 分析......... 17
第 4 章 法雷奥压缩机（长春）有限公司电动压缩机发展战略制定
和实施 ..... 23
4.1 电动压缩机战略规划的目标 ...... 23
4.2 电动压缩机战略规划的选择 ...... 25
4.3 电动压缩机战略的实施 .. 29
4.4 电动压缩机发展
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