摘要
目前随着国家经济增长放缓,产业结构调整,汽车产业在经历了十几年的高
速发展后也进入了调整期,汽车产业的高额利润时代己经过去。随着环保、交通
的压力,以及消费者对产品质量和技术越来越高的要求,各大车企的竞争也愈趋
激烈。BJC作为一家在北京建立的有着十多年生产经验的中外合资汽车零部件生
产企业,见证了北京汽车产业的成长与崛起,也同样面临着利润空间下滑、技术
要求不断提升等产业、市场环境的变化。为此,BJC就要分析其面临的机会与威
胁,确立适合其自身发展的战略规划

本人利用自身供职于BJC企业,对其发展历程、自身资源充分了解的优势,
收集了大量公司的信息资料,并通过对公司高层,各部门经理及资深员工进行走
访调查,以及与汽车行业资深人士的对话访谈,汇总了 BJC内部资源的各类数据,
通过分析,得出其优势和劣势。然后通过SWOT矩阵分析法对内外部环境进行了
分析,得出BJC的发展战略备选方案,接着用QSPM评价矩阵得出BJC的战略规
划,并对战略的实施和控制以及评估提出了可行的设计方案和措施

本文可供BJC公司制定企业发展战略时参考,其他相关企业也可借鉴

关键词:BJC,汽车零部件,发展战略,环境分析,战略实施
IV 北京化工大学专业硕士学位论文
RESEARCH OH THE DEVELOPMENT STRATEGY OF THE BJC
AUTOMOTIVE COMONPENTS COMPANY
ABSTRACT
At present as the country&39;s slow economic growth, readjustment of the industrial
structure, the automobile industry has experienced more than 10 years of rapid
development has entered a period of adjustment, the auto industry profits gone. With
the pressures of environmental protection, transportation, as well as consumers
increasingly high demands on product quality and technology, car Enterprise
competition is increasingly fierce. BJC as a company in Beijing has more than 10
years of experience in the production of Chinese-foreign joint venture auto parts
manufacturer, witnessed the growth and rise of Beijing automotive industry also faces
a profit decline, technology requires constant upgrading of industry, changes in the
market environment. To this end, the BJC we should analyze the opportunities and
threats it faces, establishment of development suited to its own strategic planning.
I use my advantage of working at BJC company, collected a large amount of
company information and through investigation and interviews with company
executives, department heads and senior staff, as well as with the automotive industry
veteran Of the dialogue, summarizes the BJC internal resources of various types of
data, through analysis, to draw its advantages and disadvantages. Then, the internal
and external environment is analyzed by SWOT matrix analysis, and the development
strategy of BJC is obtained. Then, the strategic planning of BJC is obtained by QSPM
evaluation matrix, and a feasible design is put forward for the implementation and
control of strategy and evaluation Programs and measures.
This paper can be references for the BJC company to develop enterprise
development strategies, other companies also can take it for reference.
v 北京化工大学专业硕士学位论文
Keywords: BJC, automotive components, development strategy, environmental
analysis, strategy implement
VI 北京化工大学专业硕士学位论文
目录
胃職 1
1.1研宄的背景、目的和意义1.2研宄内容 2
1. 3研宄方法 2
1.3.1技术方案 2
1.3.2技术路线 3
L 3. 3主要研宄方法 4
第二章文献综述 5
2. 1战略管理的理论 5
2. 2战略管理的层次和发展战略的内涵2. 2. 1战略管理的层次2. 2. 2发展战略的内涵2. 3汽车零部件行业和企业战略的文献综述第三章战略环境分析 9
3. 1企业外部环境分析3. 1.1宏观环境分析 9
3. 1.1.1政治、法律环境分析3. 1. 1.2经济环境分析3. 1. 1. 3社会文化环境分析3. 1. 1. 4技术环境分析3. 1.2产业环境分析3. 1.3机会和威胁 19
3. 1.4 EFE评价矩阵3. 2企业内部资源及能力分析
21
3. 2. 1公司概况及背景分析
22
3. 2. 2产品结构分析
24
3. 2_ 3人力资源分析
26
3. 2. 4企业管理水平分析
27
3. 2_ 5企业研发能力分析
30
3. 2. 6生产和库存管理能力分析
31
3. 2. 7质量保证能力分析
33
3. 2. 8企业财务状况及盈利能力分析
35
3. 2. 9市场营销能力分析
36
3. 2. 10优势和劣势 38
VII 北京化工大学专业硕士学位论文
3. 2. 10 IFE评价矩阵
39
第四章BJG汽车零部件公司发展战略选择和制定
41
4. 1 BJC公司的SWOT分析
41
4. 2企业愿景与使命 44
4. 3战略定位与目标体系
45
4. 3. 1战略定位 45
4.3.2战略目标体系 45
4. 4战略方案的选择 46
第五章推进BJC汽车零部件公司发展战略实施的措施
49
5. 1组织结构及资源配置
49
5. 2战略实施控制与评估
50
5. 2. 1战略实施保障和控制措施
51
5. 2. 2战略实施评估 53
第六章结论 54
参考文献 55
^ M 57
作者及导师简介 58
i
VIII 北京化工大学专业硕士学位论文
Contents
Chapter 1 Interoduction1.1 Background, purpose and significance of the study1.2 Research content 2
1.3 Research methods 2
1.3.1 Technical program1.3.2 Technical route 3
1.3.3 Main research methodsChapter II Literature Review2.1 The theory of strategic management2.2 The level of strategic management and the connotation of the development strategy2.2.1 Level of Strategic Management2.2.2 The connotation of the development strategy2.3 Literature review of auto parts industry and enterprise strategyChapter 3 Strategic Environmental Analysis3.1 Analysis of external environment of enterprises3.1.1 Macro environment analysis3.1.1.1 Analysis of political and legal environment3.1.1.2 Economic environment analysis3.1.1.3 Socio-cultural environment analysis3.1.1.4 Technical environment analysis3.1.2 Analysis of industrial environment3.1.3 Opportunities and threats3.1.4 EFE Evaluation Matrix3.2 Analysis of Internal Resources and Capability of Enterprises
22
3.2.1 Company Profile and Background Analysis
22
3.2.2 Product Structure Analysis
24
3.2.3 Human Resources Analysis
26
3.2.4 Analysis of Enterprise Management Level
27
3.2.5 Analysis of Enterprise R & D Capability
30
3.2.6 Analysis of production and inventory management capacity
31
3.2.7 Quality Assurance Capability Analysis
33
3.2.8 Analysis of Enterprise&39;s Financial Condition and Profitability
35
3.2.9 Analysis of Marketing Capability
36
3.2.10 Advantages and disadvantages
38
3.2.10 IFE evaluation matrix
39
IX 北京化工大学专业硕士学位论文
Chapter 4 BJC Auto Parts Company Development Strategy Selection and
Development
41
4.1 SWOT analysis of BJC Company
41
4.2 Corporate vision and mission
44
4.3 Strategic positioning and target system
45
4.3.1 Strategic positioning
45
4.3.2 Strategic Objectives System
45
4.4 Formation of strategic programs
46
Chapter 5 Measures to Promote the Implementation of the
DevelopmentStrategy of BJC Automotive Components Company
49
5.1 Organizational structure and resource allocation
49
5.2 Strategic implementation control and evaluation
50
5.2.1 Strategic implementation safeguards and control measures
51
5.2.2 Strategic implementation assessment
53
Chapter 6 Conclusion
54
Convey Thanks
57
Brief Introduction of Author and Instructor
58
x
第一章绪论
第一章绪论
1.1研究的背景、目的和意义
BJC汽车零部件公司成立于2002年,为中外合资企业,投资总额2200万美元。公司的主营
业务主要为座椅及内饰配套产品的
。。。以上简介无排版格式，详细内容请下载查看