Travel Trends Report 2017
Adobe Digital Insights
Table of Contents
Appendix
20Share of travel traffic
and conversion by device
21Methodology
22Glossary
Summer Travel Outlook 2017
03United States Summer Forecast
Business Travel Trends
04Air ticket reservations on par with
last year’s online levels, growth
slowing
05Decline in International Flights to
the US cause a drag on growth
06Online airline growth will be driven
by higher prices
07Hotel growth driven by increased
demand, competitive supply
08The cruise industry sets its sails on
profit
09Technology, travel changes begin to
disrupt the car rental industry
10AR, VR and wearables emerge as
new travel industry disruptors
Consumer Tips
11Book airfare and hotels in advance
to get the best deal
12Fear not, solo travelers!
13Use social media to find travel
inspiration
Travel Trends
14Experience drives the desire to
travel
15Ecotourism emerges as a popular
destination driver
16Beaches represent travel in the
creative community
Destination Trends
17 San Francisco and New York
US TRAVEL OUTLOOK –SUMMER 2017
US Consumer Travel Spend Slows for the Summer Season
TRAVEL OUTLOOK
Online revenue growth by US consumers for
summer travel slows to +5.1% (66% lower than last
year’s growth)
Day through Labor Day weekend
Expect the major travel holidays to remain
unchanged
SLOWING ONLINE RESERVATIONS
Despite a Strong Start, Online Flight Bookings Just On Par with Last Year
BUSINESS TRENDS
Online flight reservation growth started the year
strong
online flight reservations grew by over 20%
2017 (vs. 11.2% in Q1 2016)
Online flight reservations were stagnant the week of
January 27 and February 17
March
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