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MBA硕士论文_SG知识产权公司内部培训体系优化研究DOC

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文本描述
摘要
改革开放以来,我国的市场经济得到了不断地深入发展,我国企业面对的竞争也
日趋激烈,这就要求我们企业不仅要在相关的行业领域具有独特的竞争优势,而且要
在企业人才的竞争中占有优势。随着工业 4.0 的提出以及大众创业、万众创新的热潮
无疑对知识产权的发展起到了推波助澜的作用,作为一个知识产权服务型公司来说,
他的最重要的成本就是人力成本,所以对于一个知识产权服务公司来说建立一套良好
的内部培训体系将是稳定人才的基础,也是充分体现自己竞争优势的有力保障

本文基于认知指导理论、社会学习理论、期望理论、成人学习理论等学习理论,
以及运用文献梳理、数据整理和分析法相结合的研究手段和方法,对 SG 公司的培训
体系现状展开研究。针对 SG 公司目前内部培训体系的诸多问题,本文提供符合 SG
公司目前需要的内部培训体系,主要从受培训人员的层次分类,内部导师的级别分类
及相关奖惩制度,内部与外部导师资源的合理搭配,办事处人员的培训制度以及公司
培训成本的优化这五个方面入手,切实解决 SG 公司目前在这几方面所存在的问题,
增强员工业务能力的同时,提高员工满意度与归属感,从而保障公司的人才竞争优
势,使得公司得以健康快速的发展。同时,由于目前行业也没有一个统一标准的培训
体系,或者通用管理制度,若是解决了 SG 公司存在的这些问题,同时也是这个行业
存在的普遍问题,就能为这个行业的人才培训体系方面带来一些比较科学优化的方
案,提高整个行业服务质量与水平,从而为整个行业的健康发展添砖加瓦

本人在 SG 公司工作,是其中一个办事处的负责人,所以对整个培训体系的情况
比较熟悉,深刻了解公司内部培训体系的问题所在,由此建立了本研究课题。当然由
于本人研究时间和能力有限,且解决方案在实际实施过程中也需要不断修正,所以后
续还需要继续跟进和不断完善

关键词:知识产权;SG;内部培训体系III
Abstract
Along with the development of Chinese market economy and the reform, the
competition faced by companies is increasingly fierce, which requires the enterprise not
only should have a unique competitive advantage in the relevant industry area, but also
have the advantage in the enterprise talented person&39;s competition. As industrial 4.0 is put
forward, and the upsurge of popular entrepreneurship and innovation have played a role in
promoting the development of intellectual property industry. For an intellectual property
services company, is the human cost is its most important cost, so set up a good internal
training system is the basic of stable talented person team, and is also fully showed the
firms&39; competitive advantage.
In this paper, based on the guidance of cognitive theory, social learning theory,
expectancy theory, adult learning theory and so on, the integrated use of literature review,
data collection and analysis method of the research methods, to research the situation of
training system of SG company. Aiming at some problems in the internal training system
of SG company, this article provides a better one, mainly from the hierarchical
classification by training personnel, internal mentor level classification and the relevant
rewards and punishment system, the internal and external teacher resources reasonable
collocation, office staff training system and training cost optimization, so that SG company
could resolve the existing problems and enhance staff ability. Furthermore, improve
employee satisfaction and sense of belonging at the same time, to ensure the company&39;s
talent competition advantage, and make the company develop healthily and rapidly. On the
other hand, there is no unified standard training system in the industry, if it can solve these
problems of SG company, which also a common problems of the industry, it will bring
some more scientific and optimization scheme to improve the internal training and service
quality of the whole industry, thus to improve the development of the industry.
I work in SG company, is the leader of one office, so I am familiar with the situation
about the entire training system, deeply aware of the problems of the internal training
system, thus this research topic is established. However, due to the limited research timeIV
and my capacity, and the solutions in the actual implementation process also need to
correct, so we still need to continue to improve the follow up.
Keywords:Intellectual Property; SG; Internal Training System目录
致谢.....I
摘要...II
Abstract ........ III
第 1 章 绪论..1
1.1 选题背景和研究意义 1
1.1.1 选题背景.1
1.1.2 研究意义.2
1.2 国内外研究现状评述 3
1.2.1 国外研究现状.....3
1.2.2 国内研究现状.....3
1.2.3 评述.........5
1.3 研究内容........ 6
1.4 研究方法........ 7
1.5 创新点 7
第 2 章 理论基础......8
2.1 企业培训特点及心理学的应用........ 8
2.2 主要涉及的学习理论 8
2.2.1 认知指导理论.....8
2.2.2 社会学习理论.....9
2.2.3 期望理论...........10
2.2.4 成人学习理论...11
第 3 章 SG 公司的现状分析 .........13
3.1SG 公司
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