摘要
目前，我国大部分大中型城市已基本形成了涵盖交通、地铁、公
交、私家车等多种交通工具的城市交通网络。以交通枢纽为核心的区
域，成为了百姓居住、工作、休闲等日常生活的首选。城市交通网络
为城市总体规划提供了良好的参照。当前，大部分城市将商业发展重
点放在交通枢纽区域，便捷性是该地区顺利、迅速发展的前提。随着
中国经济的不断发展，城市化进程也随之加快。城市化的发展必然会
引来大量的开发商，但是在有限的区域上，开发用地越来越多，甚至
出现高度密集的状况，从而也加大的城市的交通承载能力。城市交通
需求量不断上涨，传统的步伐交通已被新型的轨道交通所取代，现代
的网络化交通也符合当前快速的城市节奏需要。交通枢纽城市商业综
合体不但具有综合交通功能，而且还能满足现代化城市商业化发展的
需求，进而带动带动更多商业设施的开发，将城市商业服务功能和交
通服务功能集为一体，进一步带动周边经济的发展。交通枢纽城市商
业综合体对于解决城市交通、商业的快速发展具有重要的意义

本文从交通枢纽商业综合体定位的角度出发，以 XX 火车东站西
广场项目为例，结合各类交通枢纽商业综合体的成功案例，对 XX 火
车东站西广场商业开发现状和发展中存在的问题进行综合的讨论与
分析，以东站西广场实际情况为出发点，最终将 XX 火车东站西广场
定位于以项目区域环境、核心功能、交通枢纽、物业条件、经营规模
为定位主张，强调“便捷的、时尚的、生活体验式的、行业集聚的”
区域性门户型商业综合体，集品牌购物、各式餐饮、流行时尚、休闲
娱乐、旅游观光、商务办公、都市生活、文化体验为一体，打造“全
业态、全天候、全方位”的交通枢纽新生活广场

关键字：交通枢纽；商业综合体；商业模式；定位II
STUDY ON RIENTATION OFTRANSPORT HUB
COMMERCIALCOMPIEX
—ACASESTUDY OF XX WEST PLAZA OF EAST
RAILWAY STATION
ABSTRACT
At present, most of China&39;s large and medium-sized city has been basically formed
covering transportation, subway, bus, city traffic network of private cars and other
vehicles. The transportation hub as the core area, has become the people live, work,
leisure and daily life choice. It provides a good reference for the overall planning of
the city city traffic network. At present, most of the city commercial development will
focus on regional hub, convenience is the premise of smooth, rapid development.
With the continuous development of Chinese economy, city urbanization has
accelerated. The development of the city will inevitably lead to a large number of
developers, but in limited areas, with the development of More and more, even a
highly dense state, thus increasing the transportation capacity of the city. City traffic
demand is rising, the pace of the traditional model of rail transit traffic has been
replaced by the modern network traffic is also consistent with the current rapid pace
of city commercial complex. Not only has the comprehensive transportation hub city
the traffic function, but also meet the needs of the development of city commercial
modernization, and promote the development of commercial facilities will drive more,
city commercial services and traffic service functions are integrated into one step to
drive the economic development of the surrounding traffic hub. The city commercial
complex to solve the city traffic Which plays an important role in the rapid
development of the business.
This article from the transport hub of commercial complex development positioning
point of view, to * * train station in West Plaza project as an example, combined with
the successful case of all kinds of transportation hub and commercial complex, the
existence of * * Train Station West Plaza commercial development situation and
problems in the development of the discussion and analysis of the actual situation in
the West Plaza East Station as a starting point finally, the * * Train Station West Plaza
located in the project area, the core functions of the transport hub, property condition,
scale of operation for the proposition, stressed that convenient, fashion, life
experience, regional industry agglomeration of the commercial complex apartment
layout door, set the brand shopping, all kinds of food Drink, fashion, entertainment,
tourism, business office, city life, cultural experience as a whole, to create a full
format, all-weather, all-round new life square transportation hub .III
KEYWORDS: Transportation hub ； Commercial complex ； Business model ；
Positioning浙江工业大学硕士学位论文 交通枢纽商业综合体定位开发研究-XX火车东站西广场为例目 录
1 绪论..........4
1.1 研究背景.........4
1.1.1 我国城市交通枢纽开发进展迅速......4
1.1.2 交通枢纽开发对城市消费空间的影响..........4
1.1.3 交通枢纽商业综合体的发展..5
1.2 研究意义.........5
1.3 研究方法.........5
1.4 研究内容.........6
2 相关理论与研究综述.....8
2.1 交通枢纽的基础理论.8
2.1.1 交通枢纽的概念..........8
2.1.2 交通枢纽的功能..........8
2.2 商业综合体.....9
2.3 交通枢纽商业综合体与普通商业综合体的区别及发展方向.......10
2.2.1 交通枢纽商业综合体与普通商业综合体的区别....10
2.3.2 国外交通枢纽商业综合体开发的发展方向10
2.4 相关理论基础...........11
2.4.1 “TOD”理论..11
2.4.2 城市触媒效应12
2.5 国内外相关研究综述...........13
2.5.1 国内相关研究13
2.5.2 国外相关研究14
3 交通枢纽商业综合体案例分析...........16
3.1 门户型商业—以交通带动商业的空间机制...........16
3.2 中心型商业—以商业反哺交通的空间机制...........17
3.3 副中心型商业—交通、商业联合培育城市活力...18
3.4 社区型商业—交通与商业的终端服务.......19
3.5 对东站项目启示—从交通综合体到商业综合体...19
4 XX 火车东站商业现状及问题分析......21
4.1 XX 火车东站商业现状..........21
4.1.1 XX 火车东站简介.......21
4.1.2 XX 火车东站商业情况...........22
4.2 外部环境分析...........23浙江工业大学硕士学位论文 交通枢纽商业综合体定位开发研究-XX火车东站西广场为例4.2.1 政治环境........23
4.2.2 经济环境........23
4.2.3 社会环境........24
4.3 内部态势分析...........24
4.3.1 优势分析...
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