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本文以H公司作为案例进行研宄。H公司是一家专门从事风电技术产品和服
务的研发与制造的民营公司。目前该公司在纵向管理沟通方面产生了很多问题,
并且严重影响到了公司的发展。本文主要针对该公司在纵向管理沟通方面存在的
问题进行了研宄并提出相应的解决策略。H公司正处于发展转型阶段,解决其内
部纵向管理沟通问题,对于该公司未来的发展具有重要意义
本着了解现状-分析问题-寻找原因-解决问题的思路,对H公司纵向管理沟通
进行了研宄。本文首先阐述了研宄背景、目的、意义和实际应用价值。接着本文
在参考了大量文献的基础上,主要运用了马斯洛需要层次理论、沟通满意度理论
以及团体辅导相关理论。并通过问卷调查以及与不同部门和职位的员工进行访
谈,归纳出H公司在纵向管理沟通方面存在的问题。H公司内部纵向管理沟通问
题表现在:员工主动沟通意识薄弱;公司缺乏良好的沟通氛围;沟通渠道缺乏管
理;员工的沟通技能有待提高几个方面。为了使论证更充分更有说服力,本文主要
用到三种研宂方法:文献分析法、问卷调查法和访谈法。在研究的过程中,本人
查阅了很多国内外和管理沟通有关的文献资料,并且把它与相关的理论知识进行
了结合,以此作为对公司纵向管理沟通现状进行分析的理论依据。为了对H公司
在纵向管理沟通方面所面临的实际问题做到深入全面的了解,需要和H公司的领
导和员工进行更进一步的访谈去发现问题。之后用卷调查法对H公司的纵向管理
沟通满意度进行了调查,充分了解了员工对于公司纵向管理沟通现状的看法,对
建立一套适用于该公司的策略起到一定的促进作用
为了提升H公司纵向管理沟通水平,本人提出以下策略。策略有:加强宣传
提升员工对H公司纵向管理沟通改进的认同感;强化H公司纵向管理沟通的规范
及流程管理;提高公司成员沟通技能。为了保障这些策略的有效实施,建议该公
司建立以下监督保障机制:成立纵向管理沟通监督部门;加强组织文化建设。H
公司除了具有自身特点以外更具有其他IT企业的一般普遍特性,通过对该公司纵
向管理沟通问题的研宄,对于解决其他IT企业的管理沟通问题也有一定的借鉴意
义
关键字:管理沟通;纵向沟通;团体辅导
I Abstract
The management of the enterprise internal communication in the establishment of
modem enterprise and development plays an important role. Konosuke matsushita - a
very famous Japanese multinational company founder. He once said: the enterprise
management is communication in the past, now is communication, or communication in
the future. With the continuous development of economic and social, the enterprise is
facing fierce competition environment,some enterprises due to the low level of internal
management communication, causes the enterprise the competitive ability of falling.
This article takes H company as a case study. H is a company specializing in wind
power technology in r&d and manufacture of products and services of private
companies. The company produced a lot of problems in longitudinal management
communication, and has seriously affected the development of the company. This
article mainly aims at the company in the longitudinal management communication
problems is studied and put forward corresponding countermeasures. H company is in a
transition stage, solve the problem of its internal longitudinal management
communication, is of great significance for the future development of the company.
In line with the understanding of the status quo - analysis problem - finding
reasons - to solve the problem of H company longitudinal management communication
is studied. This article first elaborated the research background, purpose, significance
and practical application value. Then based on the reference on the basis of a large
amount of literature, the main use of maslow&39;s hierarchy of needs theory,
communication satisfaction theory and relevant theory of group counseling. And
through the questionnaire survey and interview employees with different departments
and positions, induces the H company in longitudinal management communication
problems. H company internal longitudinal management communication problem
displays in: staff active communication consciousness weak,the lack of a sense of
belonging to the company; The company lack of good communication atmosphere;
Lack of management communication channel; Staff communication skills needs to
improve; Too many way of communication, but the lack of unified management from
several aspects. In order to make the argument more convincing, more fully in this
III paper, we use three research methods: literature analysis, questionnaire investigation
and interview method. In the process of research, I looked at a lot of communication
and management related literature at home and abroad, and combine it with relevant
theoretical knowledge, as a vertical management communication on the company status
quo analysis of the theoretical basis. For H company in longitudinal management
problems faced by the actual communication do an in-depth understanding of the needs
and the leadership and staff of H company further interviews to find the problem. After
using volume survey of H company&39;s longitudinal management communication
satisfaction, folly understand the employee perception of vertical management
communication present situation, to establish a set of applicable to play a role in
promoting the company&39;s strategy.
In order to promote H company longitudinal management communication
smoothly, I put forward the following strategies.Longitudinal management strategy are:
to strengthen the propaganda promotion channel with reform of identity;Strengthening
the management of company vertical communication specification and process
management;Company members communication skills, strengthen communication
initiative. In order to ensure the effective implementation of these strategies, it is
suggested that the company set up under the supervision and guarantee mechanism,
established the longitudinal management communication supervision department;To
strengthen the construction of organizational culture.H company has its own
characteristics, in addition to the outside is more general common features of other IT
enterprises, through the study of the vertical management
Keywords : management communication ; vertical communication, ; group
counseling
IV 目录
m ^ I
Abstract Ill
1.绪论 1
1.1选题的背景、目的、意义及实际应用价值1.1.1选题的背景1.1.2选题的目的1.1.3选题的意义1.1.4实际应用价值1.2文献综述 3
1.3研宄的基本框架
^1.3.1研宄的思路1.4研宄方法 6
1.4.1问卷调查法1.4.2i^)S1.4.3文献分析法1.5研宄创新2.相关概念和理论2.1相关概念 9
2.1.1沟通的相关概念2.1.2管理沟通的概念2.1.3纵向沟通概念2.2相关理论2.2.1马斯洛需要层次理论2.2.2沟通满意度理论2.2.3团体辅导相关理论3. H公司纵向管理沟通现状分析3.1 H公司简介V 3.1.1 H公司发展背景3.1.2 H公司组织机构介绍3.1.3H公司特点3.2 H公司内部纵向管理沟通满意度分析
23
3.2.1问卷设计说明
23
3.2.2问卷调查分析
24
3.3 H公司内部访谈状况分析
25
3.4 H公司内部纵向管理沟通现状分析
26
3.4.1员工主动沟通意识薄弱
27
3.4.2公司缺乏良好的沟通氛围
27
3.4.3沟通渠道缺乏管理
28
3.4.4员工的沟通技能有待提高
28
4. H公司纵向管理沟通提升的策略
31
4.1 H公司纵向管理沟通提升策略的基本思路
31
4.2 H公司纵向管理沟通提升的具体策略
32
4.2.1加强宣传提升员工对H公司纵向管理沟通改进的认同感
32
4.2.2强化H公司纵向管理沟通的规范及流程管理
33
4.2.3提高H公司成员沟通技能
34
5.保障措施 37
5.1成立纵向管理沟通监督部门
37
5.2加强组织文化建设
37
5.结语与展望
39
5.1 ^ 39
5.2展望 39
参考文献 41
附录 45
& M 51
攻读硕士学位期间科研成果
53
VI
1.绪论
1.绪论
1.1选题的背景、目的、意义及实际应用价值
1.1.1选题的背景
在经济飞速发展的今天,企业内外部的环境日趋复杂和多变。一个企业想在
这样复杂多变的环境下继续生存,就需要不断壮大自己的实力。孔子说过,有智慧
的人,在交往的时候,既不会错过值得交往的人,也不会浪费唇舌。即就是当说
则说。著名管理学家杰克韦尔奇曾说过,企业管理的成功之处就是沟通、沟通、
再沟通。古今中外,莫不重视沟通的重要性,这也表明了,有效的管理沟通是企
业持续发展的先决条件。H公司是一家专门从事风电技术产品和服务的研发和制
造的公司,刚创立的前几年,公司的发展速度比较快,随着规模的不断扩大,公
司员工从当初的8人,增加到现在的46人。但是目前H公司遇到了一些困难,导
致发展缓慢,表现在领导层和技术层员工之间也有了很大隔阂,项目的进展速度
缓慢。造成这一局面的原因很多,公司内部管理沟通不畅是主要的原因,尤其是
纵向管理沟通方面的问题尤为显著。为了解决H公司的纵向管理沟通问题,管理
层虽然采取了一系列措施,但收效甚微。因此,本文以H公司在纵向管理沟通方
面存在的问题为基础,结合相关的理论知识,对该问题进行了深入分析,,以期找
到解决H公司内部纵向管理沟通问题的策略
1.1.2选题的目的
在针对H公司纵向管理沟通问题的研宄中,结合有关管理沟通及心理学的理
论知识,以问卷调查的形式对H公司内部员工进行纵向沟通满意度调查,再对公
司不同职位的员工进行了访谈,并将所得到的结果进行分析,寻找到导致该公司
纵向
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