摘要
I
摘要
随着我国政府水务政策改革进程的加快，水务市场正逐步向社会资本和民
间资本开放，为我国水务产业的发展创造了难得历史机遇。SDSF 环保集团便
是在政府国有水务资本的市场化下产生的，已经成为山东水务产业的重要力
量。近年来，随着各地水务市场的加速整合，全国性和区域性的水务企业不断
涌现，市场竞争将持续加剧。对于 SDSF 环保集团，如何凝聚企业力量和抓住
市场机遇来实现快速崛起，已经成为了企业无法回避的问题

本文围绕 SDSF 环保集团的企业发展战略展开研究：首先，探讨了 SDSF
环保集团的现行发展战略，重点分析了发展战略中存在的问题，认为水务产业
链开发不足、省内业务发展缓慢、主营业务优势不突出等问题制约了企业的长
期战略发展，为后续战略改进指明了方向；其次，对 SDSF 环保集团的发展环
境进行了分析，识别了企业面临的产业战略机遇和威胁，洞察了企业既有的优
势和劣势，并对企业的内外部战略环境做了评价分析；再次对企业新发展战略
进行了详细的战略规划。基于 SWOT 战略矩阵分析，认为未来存在着夯实山
东市场、积极布局全国市场和推动水务产业链深度开发等发展战略方向，在新
的发展战略愿景和指导思想指引下，设计了市场渗透战略、市场开发战略、纵
向一体化战略和混合型发展战略，通过各战略间的对比分析最后选择了混合型
发展战略；最后明确了发展战略的保障措施，认为企业应重点从人力资源建设、
生产运营提升和推动管理信息化等三个方面完善战略保障措施，以此推动战略
尽快落地实施

关键词：水务产业；发展战略；战略设计山东理工大学硕士学位论文 ABSTRACT
II
ABSTRACT
With the reforming acceleration of the water policy, the water market is gradually
open to social capital and private capital, which has created a rare historical opportunity for
the development of China&39;s water industry. The SDSF environmental group is created by
the marketization of state owned water capital and has become an important force in the
water industry in Shandong. In recent years, with the accelerated integration of water
markets around the country, the national and regional water companies continue to emerge,
the market competition will continue to become fiercer. For the SDSF environmental group,
how to condense the strength of enterprises and seize the market opportunities to achieve
rapid rise, has become an unavoidable problem.
This paper takes the development strategy of SDSF environmental group as the
research content. First of all, this paper discusses the current development strategy of
SDSF environmental group, analyzes the problems existing in the development strategy,
and points out the direction for the subsequent strategic improvement, Such as the shortage
of water industry chain, slow business development in Shandong province, and less
prominent main business advantage. The strategic problem restricts the long-term
development of the enterprise, but explains the direction of the subsequent strategic
transformation. Secondly, this paper analyzes the development environment of SDSF
environmental group, identifies the strategic opportunities and threats faced by SDSF, and
explores the advantages and disadvantages of SDSF. Then go on to analyze and evaluate
the internal and external strategic environment of SDSF. Thirdly this research makes a
detailed strategic plan for the new development strategy of SDSF. Based on SWOT
strategic matrix analysis, concludes that to strengthen the Shandong market, accelerate the
layout of the national market and deeply promote the development of water industry chain
is necessary in the near future. Under the guidance of the new development strategy vision
and ideology, the paper designs the market penetration strategy, market development
strategy, vertical integration strategy and hybrid development strategy. Through the
comparison and analysis of each strategy, the research chooses the mixed development
strategy. Finally, the safeguard measures of development strategy that contains human
resources, production operation and management information are defined to promote
strategy implementation.
Keywords: Water Industry; Development Strategy; Strategy Design山东理工大学硕士学位论文 目录
III
目 录
摘要.......I
ABSTRACT.II
目 录....III
第一章 引 言..1
1.1 研究背景..1
1.2 研究意义..1
1.3 国内外文献综述..2
1.3.1 国外研究现状......2
1.3.2 国内研究现状......3
1.4 研究内容和思路..4
1.4.1 研究内容..4
1.4.2 研究方法..5
1.4.3 技术路线..5
第二章 SDSF 环保集团发展战略现状分析.......7
2.1 SDSF 环保集团发展概况.7
2.2 SDSF 环保集团现行发展战略.....9
2.2.1 SDSF 环保集团愿景和使命...
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