摘要
I
摘要
近年来，我国的经济发展迅速，尤其是居民生活水平的提升，对电力的需求
量越来越大，从而也增加了电力销售额，整个电力行业也得到了快速的发展。以
2014 年的数据为例，当时国家经济为了防止出现过热经济，对经济增长进行了
控制，保持在 7.4%，这样就对我国的电力需求增长进行了有效控制

H 集团 M 公司是云南省的一家区域性发电煤炭综合性公司，属于电力行业
中火电行业，随着环境的变化，企业面临的竞争越来越复杂，首先是竞争越来越
激烈，其次是新能源低耗能发电替代品越来越多，最后是电力需求呈现稳步增长，
步伐放缓的态势，企业需要加强战略规划，确定核心发展方向，提高企业竞争力

本文首先阐述了企业战略理论及常用的战略分析工具，以及企业战略的相关
理论，随后分析 H 集团 M 公司外部环境，通过 PEST 分析和行业五力模型分析，
对外部环境和行业环境有了一定的把握的基础上，详细分析 H 集团 M 公司内部
资源，分析公司规模、组织结构、经营能力、竞争优势与劣势。运用 SWOT 方
法四战略组合制定出了公司的发展战略，然后，为公司发展战略的实施制定了措
施，提供了战略保障。为今后的进一步发展提供了战略指导

本文认为 H 集团 M 公司发展战略为拓展新业务，发展新能源，降低成本，
提高组织竞争力，持续扩大企业规模，提高市场占有率；紧跟国家政策，争取国
家补贴，强化行业间的合作，向上游原材料方面靠拢；保障原材料稳定，均衡东
西方向项目的投入；发展多元化合作的原料供应，保证低成本生产；坚持发展主
营业务的同时向上下游产业延伸的发展战略

关键词：企业战略；电力行业；煤电一体化Abstract
II
Abstract
In recent years, China&39;s rapid economic development, especially the residents&39;
living level, the demand for more power, so as to increase the sales of electricity, the
electricity industry has been rapid development. In 2014, for example, in order to
prevent overheating economy, the economy of the country was controlled and
maintained at 7.4%, which effectively controlled the growth of power demand in
China.
M company is a regional power generation coal Integrated Company in Yunnan
Province, which belongs to the electric power industry in the power industry, with the
change of environment, competition enterprises are facing more and more complex,
the first is the increasingly fierce competition, the second is the new energy power
generation more and more low energy alternatives, and finally the power demand
showed steady growth, slowing the pace of the situation, enterprises need to
strengthen strategic planning, determine the development direction of the core,
improve the competitiveness of enterprises.
This paper first describes the theory of corporate strategy and common strategic
analysis tools, and the related theory of enterprise strategy, then analyzes the external
environment of M company, through the five forces model PEST analysis and
industry analysis, based on a certain degree of confidence on the external environment
and industry environment, M detailed analysis of the internal resources of the
company, including company size, organization the structure, operation ability,
competitive advantage and disadvantage. Using the SWOT method, the four strategic
combination, formulated the company&39;s development strategy, and then formulated
measures for the implementation of the company&39;s development strategy, and
provided strategic protection. It provides strategic guidance for further development
in the future.
This paper argues that the development strategy of M company to develop new
business, the development of new energy, reduce costs, improve the competitivenessAbstract
III
of the organization continues to expand the scale of enterprises, improve market share;
follow the national policy for state subsidies, strengthening the cooperation between
the industry, close to the upstream raw materials; protection of raw materials is stable,
balanced east-west direction project the development of diversified investment;
cooperation to ensure the supply of raw materials, low production cost; adhere to the
development strategy of the development of the main business at the same time to
extend to the downstream industries.
Key words:Enterprise strategy; power industry; integration of coal and
electricity目录
IV
目录
摘要..I
Abstract.......II
第一章绪论. 1
第一节选题背景及研究意义...........1
一、研究背景...........1
二、研究意义...........2
三、研究方法...........2
四、研究思路...........3
第二节国内外相关研究动态3
一、国外研究现状...3
二、国内研究现状...5
第二章理论基础.....7
第一节 PEST 分析...7
第二节行业竞争结构分析理论.......7
第三节战略发展理论. 8
第四节竞争战略...........9
一、行业结构学派...9
二、核心能力学派.12
三、战略资源学派.12
第三章 H 集团 M 公司外部环境分析...13
第一节外部宏观环境分析..13
一、政治环境.........13
二、经济环境.........14
三、社会文化环境.16目录
V
四、技术环境.........16
第二节电力行业竞争结构分析.....17
一、竞争对手分析..........
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