大数据· 全洞察
中国女性生理健康白皮书
2017
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
大数据· 全洞察
Part one
女性生理健康
市场现状
Part two
生理场景与
相关消费
Part threePart four
发展与展望
Contents
女性消费者
画像34
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
大数据· 全洞察
女性生理健康
市场现状
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
大数据· 全洞察
社交平台
应用工具
电商支付
影音播放
新闻资讯
拍照美化
休闲娱乐
交通出行
健康医疗
文化教育
互联网应用类型用户规模对比
数据来源：友盟+《2017年互联网健康管理领域发展现状研究报告》
健康管理
运动减肥
寻医问诊
在线挂号
医生工具
医药电商
医疗媒体
养老养生
其他
健康医疗各细分领域用户规模占比
数据来源：友盟+《2017年互联网健康管理领域发展现状研究报告》
规模为1.95亿，占总网民数的26.6%；其中，健康管理类应用在所有健康医疗的细分领域中用户规模最大

健康管理应用在健康医疗移动市场中规模最大
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
大数据· 全洞察
健康派
生活派
数据来源：友盟+《2017年互联网健康管理领域发展现状研究报告》数据来源：友盟+《2017年互联网健康管理领域发展现状研究报告》
以大姨妈为代表的健康派应用用户规模增速更快
健康管理类APP分类
特点：
重较轻；
特点：
面比重较大；
163%
201%
生活派健康派
两大派系APP规模年平均增长率
（2015 VS 2016）
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
CB
ND
at
a
ID
:4
32
。。。以上简介无排版格式，详细内容请下载查看