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在最后，运用相关统计软件展开对所调查的数据展开统计和分析，并给予相对应的
建议与策略
近年来，我国经济已经得到了大规模发展，随之而言的是，企业在社会责任方
面的缺失导致的一系列社会问题。此外，经济发展和社会矛盾也已经非常凸显，对
社会的发展造成了严重制约，社会中的很多人员都呼吁企业对社会责任有所承担，
但是，企业考虑到自身的成本问题，并没有主动对企业的社会责任有所承担。按照
企业“理性人”假设可以看出，要对企业对于社会责任进行履行积极性的激发，就
要对企业社会责任所产生的企业效益进行证明。考虑到上述内容，本文以前人的研
究成果为前提，将企业利益的职工看做是研究对象，展开对员工感知企业社会责任
和员工对于企业的忠诚度两者的联系进行探索性地研究，进而研究出良好企业社会
责任对于企业员工自身的忠诚度产生的积极性，可以帮助企业实现长远发展。与此
同时，本次研究还把员工自身的心理角度作为着手点，将组织的认同引入看做是中
介变量，研究员工感知企业的社会责任对员工对于企业忠诚态度的影响，还要对组
织认同当中的中介效应进行检验。武汉工程大学硕士学位论文
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在本次研究中，运用理论与实证相结合的主要方法，同时，搜索相关文献研究，
对企业社会责任和组织认同与员工忠诚之间的关系模型进行了构建，此外，还运用
了统计分析软件对数据展开统计以及分析，并对模型有效性进行了验证，得出“员
工感知企业社会责任的表现有助于员工对于组织认同感的提升”“组织认同在员工
忠诚度方面产生正向影响”“员工所感知的关于企业的社会责任直接对员工的忠诚
度产生正向影响，企业员工的责任对于员工自身的忠诚度情感承诺和持续承诺与规
范承诺都对企业消费者的责任对于员工情感的承诺产生直接地影响”“员工所感知
的一些企业的社会责任利用组织认同对于员工的忠诚度有一定的影响，对组织认同
对于员工责任和员工忠诚度的情感承诺和持续承诺与规范承诺具有中介作用”“组
织认同对于消费者责任和员工的情感产生中介作用，以及和持续承诺与规范承诺间
产生中介作用”等结论
综上所述，本文在具体研究中步骤如下所示：一是，在以往研究成果的前提下，
以海拉尔地区中的中小企业的利益相关员工作为主要研究对象，做了非常详细的、
具有很强说服力的社会问卷调查；第二，利用海拉尔地区中小企中的员工可以感受
到的企业社会责任与员工忠诚度之间的关系，构建了海拉尔中小企业社会责任、员
工忠诚度、组织认同三者之间的关系模型；第三，按照在调查中的具体结果，利用
统计软件展开对所调查数据的统计以及分析。随后，根据数据分析结果验证了海拉
尔中小企业社会责任、员工忠诚度、组织认同三者之间的关系模型的有效性，证明
了海拉尔地区中小企业良好的企业社会责任的表现，可以在很大程度上提高企业员
工的忠诚度，有益于海拉尔地区中小企业在未来的发展中实现可持续发展
关键词：中小企业；社会责任；员工忠诚度；海拉尔地区Abstract
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Abstract
With the deepening of market economy and the reform and opening up in China,
more and more enterprises, out of consideration of production cost and operating profit,
do not take the initiative to their own social obligation. This phenomenon of lack of
corporate social responsibility has led to different social questions in succession.
Therefore, the characters in the field of economic should pay attention to the topic of
corporate social responsibility which should be put on the agenda and put it into the
academic field to study and explore. The author argues:in order to fully mobilize the
enthusiasm of enterprises to fulfill their social responsibilities and alleviate social
contradiction in the process of economic development and the social contradictions, first
to prove that the corporate responsibility which should be followed by the enterprises,
plays an important role in promoting the economic efficiency of enterprises. On the basis
of the above considerations, the author intends to learn the relationship between social
responsibility and employee loyalty in small and medium-sized enterprises -- a
graduation project entitled Hailar area small and medium-sized enterprises as the
research object. In the course of the study first uses a combination of theory and
empirical methods; and then from the angle of psychology, studying the mechanism
between the perception of employees in small and medium-enterprises in Hailar area to
corporate social responsibility and employee loyalty. Finally, auther will use statistical
software to investigate the data of the statistics and analysis thereafter giving suggestions
and strategies.
In recent years, China&39;s economy has been large-scale development, followed by the
lack of corporate social responsibility caused by a series of social problems. In addition,
the development of economy and social contradictions have been very prominent,
seriously restricting the development of the society, a lot of people in the society are
calling for enterprises to bear the social responsibility of enterprises, but considering the
cost of its own, and no social responsibility of enterprises have to bear any initiative.
According to the enterprise rational man hypothesis, we can see that to stimulate the武汉工程大学硕士学位论文
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enthusiasm of enterprises for social responsibility, it is necessary to prove the corporate
benefits generated by corporate social responsibility. Considering the above, in this paper,
the previous research results as the premise, the interests of the enterprise employees as
the research object, on employees&39; perception of corporate social responsibility and
employee loyalty for the business association for research, and Research on the positive
nature of good corporate social responsibility for employees&39; loyalty. Can help
enterprises to achieve long-term development. At the same time, the study also put their
psychological perspective as a starting point, the organization&39;s identity is introduced as
an intermediary variable, research on employee perceptions of corporate social
responsibility impact on employee loyalty for the business attitude, but also on the
mediating effect of organizational identity for inspection.
In this study, the main methods of combination of theory and empirical research,
literature search, the relationship between corporate social responsibility and
organizational identity and employee loyalty was established, in addition, also used the
statistical analysis software and statistical analysis of the data, and the model is validated
and that employee perceptions of corporate social responsibility performance helps
employees for organizational identity promotion and organizational identification in
employee loyalty has a positive impact on employees perceived on corporate social
responsibility of employee loyalty has a positive impact, enterprise staff&39;s responsibility
for employees&39; affective commitment and loyalty continued commitment and normative
commitment of the enterprise consumer responsibility for employees emotional
commitment have direct influence employeesPerceived corporate social responsibility
has a certain impact on employee loyalty by using organizational identification, and has a
mediating effect on organizational commitment to employee responsibility and employee
loyalty, affective commitment and continuance commitment and normative commitment
The results show that the relationship between consumer identity and employees&39;
emotion is mediated by organizational identification, and the mediating effect between
continuous commitment and normative commitment.
Above all in this paper, the research steps are as follows: first, based on the resultsAbstract
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of previous studies, the most relevant employees to small and medium-enterprises in
Hailar area as the research object and has done a very detailed questionnaire of social
persuasion; Second, throughing small and medium-enterpr
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